5 Exceptional B2B Video Marketing Campaigns to Emulate

5 Exceptional B2B Video Marketing Campaigns to Emulate. Since video is the next best thing to the real experience, those campaigns are often quite successful. But the power of video goes beyond that and your business should make the most of it. Let’s look at 5 B2B companies which went against the established marketing tendencies and succeeded with their video marketing campaigns. Squarespace A customer interview doesn’t have to be real if it has something else that makes the viewers want to take action. This B2B marketing video shows how FedEx can help a company grow. They proved that you don’t really need top-notch actors to make a successful campaign. Social media is all about telling an interesting story and showcasing your customer success is one way to go about it. Slack made this kind of video campaign in a mockumentary manner, and unlike HubSpot’s customer story, it is completely scripted. The video is telling us that you can profit from Slack’s services regardless of the real need for them.

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5 examples of brilliant B2B video marketing campaigns

Business-to-consumer (B2C) companies around the world are using video marketing campaigns to reach their audience. Since video is the next best thing to the real experience, those campaigns are often quite successful. On the other hand, business-to-business (B2B) companies seem to have always strayed away from this kind of advertising.

Why is that?

Well, the products in the B2B lines of work aren’t considered as attractive enough to generate sales through videos. But the power of video goes beyond that and your business should make the most of it.

These statistics drive home this point:

  • Revenue for companies that use video marketing increases by 49% in comparison to those that don’t incorporate video into their campaigns.
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Syndacast assumes that by 2017, 74% of all Internet traffic will be video.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video, according to Forbes.
  • 90% of users say that product videos are helpful in the decision process.

Let’s look at 5 B2B companies which went against the established marketing tendencies and succeeded with their video marketing campaigns.

1. HubSpot

HubSpot is an expert when it comes to customer success stories. The video below shows a testimonial from ShoreTel, a communications vendor from California. They explain how their business improved after they started using HubSpot’s managing platform.

Highlighting beneficial outcomes in first-hand customer experience is an efficient tactic for gathering new customers. Focusing on conversions rather than views, HubSpot manages to offer quality content that puts the value on authenticity. That’s the main reason their B2B video marketing campaigns have had positive results repeatedly.

Viewers tend to have more faith in real success stories. They then recognize the true worth of your business.

2. Squarespace

A customer interview doesn’t have to be real if it has something else that…

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