7 Content Marketing Mistakes You Can’t Afford to Make in 2017. Many of us are still in the leaf-turning phase of the new year, eager to identify and implement key areas for personal and professional change. There is never a bad time to revise your content marketing mechanisms—to be more strategic about consumer outreach, relationship-building, and thought leadership. Mistake #2: Making Grade-School Grammar Mistakes Be honest: Have you ever posted a company blog that interchanges your with you’re, or that mixes up their and there? These aren’t just little errors. They make your business look shoddy and unprofessional. Mistake #4: Missing Email Marketing Opportunities Remember that when you post a really good entry to your blog, it’s something you ought to be promoting everywhere—and that includes in emails. You should also be using them to spread meaningful, value-adding content, though—not just your company blog posts, but curated content from other industry resources, too. Sub-headings, lists, and bullet points can really make life easier for your readers. Mistake #7: Not Offering Value Through Your Content It ultimately comes down to what you’re writing about: You should be developing content that truly makes life better for your readers, answering their questions and posing actionable solutions to their problems.
Many of us are still in the leaf-turning phase of the new year, eager to identify and implement key areas for personal and professional change. Perhaps some of your own resolutions include improvements to your company’s content marketing endeavors. And if not—well, maybe they should.
There is never a bad time to revise your content marketing mechanisms—to be more strategic about consumer outreach, relationship-building, and thought leadership. Getting more serious about content marketing can yield many benefits, and the good news is, making constructive content marketing resolutions doesn’t have to be anything too nebulous or complex: It can be as simple as learning from yesterday’s mistakes.
With that in mind, we’ve got some suggestions for you: Some content marketing mistakes we’ve seen before, and ones we encourage you to learn from as you move forward toward bigger and better content endeavors.
Mistake #1: Blogging Inconsistently
Anyone can resolve to start a blog. Even writing that first post can seem pretty easy. Maintaining robust and regular blog content, though, is another matter altogether—yet it requires consistency for you to keep your audience engaged, increase our search engine exposure, and develop your…