The name…”content marketing“ So when you think about it, what drives traffic on the social web are two key things. Put it into action: Find out what your audience wants to read Create interesting, shareable content on a weekly basis Guest post on influential bloggers websites 2. If you want to create a video then you need to think about your customers. Social media Social Media is the perfect way to show off your personality, and your content. Put it into action: Create discussions – ask your audience questions Be yourself – show off your personality Partner up with industry experts to create an engaging online chat 7. Email marketing Never underestimate the power of email marketing. Put it in action: Create press releases that people will want to read Post your press releases on blogs, PR websites and send to publications Think outside the box. Think about inviting industry experts, clients or potential customers to join in with the webinar and start a discussion. Put it in action: Invite your clients, potential customers and industry experts to join in with the webinar Plan before you record with everything you want to discuss Once you’ve finished, share it on your social channels and blog. My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.
Social media marketing is still cool but there is a new kid on the block. The name…”content marketing“
So when you think about it, what drives traffic on the social web are two key things. Great content in all its multi-media glory and the social networks that distribute it at high velocity. The better the content and the larger and more engaged the social networks, the more visible your brand becomes. That creates brand awareness, inquiries, leads and sales.
It’s about being ubiquitous.
You’ve also probably heard about content marketing a million times over but how much effort do you really put into yours? Are you using every method that you should? Check out these top 10 tactics you “must” use in your content marketing strategy and get inspired…
1. Blogging
If you don’t have a blog, or if it’s pretty non-existent then you need to start changing your priorities. A blog will not only increase your SEO, but it will give your brand more authority, create better customer relationships and drive more traffic to your website. So what have you got to lose? Don’t just rely on your own blog either – search around for influential bloggers that you can guest post for, to help get more eyeballs on your content.
Put it into action:
- Find out what your audience wants to read
- Create interesting, shareable content on a weekly basis
- Guest post on influential bloggers websites
2. E-Books
Fear not, an e-book doesn’t have to be a lengthy novel. It’s the perfect way to provide your visitors with interesting content to read. It’s also great for gaining more email contacts as you can offer the e-book as an incentive to sign up. Make sure each page is useful and hire a designer to ensure it looks visually awesome. Keep sentences short and use bullet points to help with the flow of the book. Stats and reputable quotes are also a great way to back up your statements with facts.
Put it into action
- Make it visually appealing
- Add statistics, numbers and quotes
- Offer it as a free incentive for customers to sign up to your emails
3. Video
Did you know Video is the most engaging way to connect with your audience? According to Forrester Research, a 1 minute video is worth 1.8 billion words. That’s because a video is so easy to digest and it’s much more memorable than text. The best type of video you can create for your business is an explainer video and these tend to come in the flavour of animated, or screen recorded. If you want to create a video then you need to think about your customers. Think about what problems they face, and how you go about solving those problems – and use that as the basis for your story.
Put it into action
- Showcase the best parts of your product in an explainer video
- Think about the problems your customers face and show how you solve those problems.
4. Infographics
Infographics are all about statistics and numbers and are the perfect way to get the point across quickly. If designed well, they look great and people on the web seem to love them. When it comes to creating your infographic, you need to think about telling a story. Make sure you do plenty of research to find the right stats and the right story that you want to tell. A great tip would be to conduct a survey so that you get the latest and most up to date facts possible. Here is an example of a post with an infographic included.
If you need some more inspiration, check out Visual.ly for a website full of creative infographics.
Put it into action:
- Tell the story using powerful design and statistics
- Conduct surveys to get the latest facts
- Share it on blogs, social media and communities
5. Slideshare presentations
SlideShare is an awesome way to show off the content you create – with 60 million global users, it’s actually the world’s largest content marketing platform. As you might expect from the SlideShare brand name, the service is commonly used to exhibit presentations, which users can click through slide-by-slide. But that’s just…
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