Yes, there are billions of potential customers but getting the attention of even a few requires a strategy. The internet and social media have created an immense opportunity for entrepreneurs. Never has there been a time in which entrepreneurs can market their business to a global audience as they can today. Everyone who visits your website and online presence needs to understand exactly what you do and how it could help their lives in some way. Social media marketing has been the go-to strategy for entrepreneurs for years now and for good reason. You have the opportunity to reach billions but all the major social media platforms are now publicly traded companies. These platforms make a profit is by limiting your organic reach and offering their ads platforms to reach the audience you’ve built. Podcasts have millions of listeners who spend money. Use software to make sales 24/7. And there are so many more tools and software that grow your business.
Yes, there are billions of potential customers but getting the attention of even a few requires a strategy.
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In 2015, customers spent $107 billion dollars on online courses according to Global Industry Analysts. The number of Internet users increased from 738 million in 2000 to 3.2 billion in 2015, according to the International Telecommunication Union. In 2017, 2.46 billion people used social media every day according to Statista. The internet and social media have created an immense opportunity for entrepreneurs. Never has there been a time in which entrepreneurs can market their business to a global audience as they can today.
While the opportunity is great, there are too few entrepreneurs and companies capitalizing on all this potential. According to research firm Clutch, 46 percent of U.S. small businesses still didn’t have a website as recently as 2016. Millions of potential leads are lost by not spending a few thousand dollars to create a foundation online.
There are entrepreneurs reading this who, with a few adjustments to their strategy, can start making the kind of income they want and are capable of making. With all of this opportunity available to us, there is no reason you can’t use the power of the Internet to grow your business. If your business isn’t growing it’s prbably because you’re not executing these five strategies.
1. Bring clarity to your branding and messaging.
If you have studied internet marketing for any amount of time, you’ve heard entrepreneurs talk about the need to carve a niche. You’re told that you have to be different to stand out. In the desire to be different, entrepreneurs brand their businesses in a way that does just the opposite. Potential customers won’t invest their time and money if they can’t understand what you do and, most importantly, how it will help them.
While new age branding sounds good, it confuses them, and confused buyers don’t spend money. Your branding and messaging have to be clear. Everyone who visits your website and online presence needs to understand exactly what you do…
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