It’s Not Too Late to Be an Early Adopter of YouTube Ads

It’s Not Too Late to Be an Early Adopter of YouTube Ads

Even though YouTube advertising has been around for years, only 9 percent of small businesses have jumped on board to take advantage of the platform. Meanwhile, changes that have been put in place over the last year now make advertising on YouTube more affordable and more powerful than ever. One thing that makes an online business attractive to investors is a diversified advertising and customer acquisition strategy. More revenue sources create more stability and less risk in general. When you create an ad on YouTube, you get to choose who sees it, as well as what type of content they’re watching at the time. Related: How This One Audience Behavior Dramatically Affects Your Digital Marketing You’ll also choose whether viewers see your ad in-stream or as a stand-alone suggested video, and whether they must watch your ad to the end before continuing with their viewing or can skip it. With YouTube’s TrueView ads, viewers must watch at least 30 seconds of your ad for you to pay for the view. With the new TrueView for Action option, you can bid on a target CPA. Low risk, highly targeted advertising. Don’t expect viewers to act.

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Choose who sees your ad and what they are watching at the time.

It's Not Too Late to Be an Early Adopter of YouTube Ads

Opinions expressed by Entrepreneur contributors are their own.

“Early adopter” and “YouTube ads” — words you may not expect to find in the same sentence right now.

Even though YouTube advertising has been around for years, only 9 percent of small businesses have jumped on board to take advantage of the platform. Meanwhile, changes that have been put in place over the last year now make advertising on YouTube more affordable and more powerful than ever.

Related: YouTube Stars Brooklyn and Bailey Started Appearing in Videos at Age 9. Now, They Have Close to 5.5 Million Subscribers.

One thing that makes an online business attractive to investors is a diversified advertising and customer acquisition strategy. Within reason, the more platforms from which a business is drawing paying customers, the better. More revenue sources create more stability and less risk in general.

For buyers looking for a growth opportunity, especially in the product-based ecommerce space, a company with strong revenues that hasn’t tapped into YouTube yet can be gold.

For both buyers and sellers, when it comes to YouTube advertising, these are the things to know:

  • YouTube has an enormous and engaged audience.
  • There’s still a barrier to entry (creating video is more involved than a search ad).
  • From a CPA standpoint, it’s still very affordable.
  • The audience targeting capabilities are incredible.

Why Advertising on YouTube is Better than Ever.

The advanced targeting features.

New integrations with Google search have recently brought the audience-targeting power of Google Adwords (now Google Ads) to YouTube, where a global audience watches 1 billion hours of video a day. More than half of those viewers are watching on mobile, so it can’t exactly be described as a captive audience, but it’s a highly-engaged audience.

YouTube has become a major go-to platform for product searches, so consumers come there looking for information to help with purchase decisions. Product reviews, unboxing videos and product comparisons are popular.

When you…

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