The other solution, Tactic 2, is to immediately outsource specialized and tedious tasks to free up your time while you simultaneously scale your business. That means you either need to optimize your conversions for greater sales and profit, or be content with living off that 4 percent of customers you’re actually selling to. Like conversion optimization, lead generation is difficult and directly impacts how far you can scale your business. It’s possible you can handle lead generation in-house and save on the cost of a lead agency. Outsourcing lead generation can save you a bundle on hiring sales teams to make cold calls, run ads and figure out the optimal marketing strategy. Juggling too many projects and clients distracts from creating income streams that help keep your business running. Then hire someone else to keep it all running. Meanwhile, an entrepreneur who wants to create a course on growth hacking could hire someone to set up the digital platform, write scripts, create graphics and organize the project. Start with content marketing as a low barrier entry point to connect with your customers. Your virtual CFO, or someone who comes into the office every few weeks, can review your financials and bookkeeping to ensure your company is in good health and staying on track for success.
Instead of wasting time and money on guessing and experimenting, outsource to an outside expert the conversion strategies you need.
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This article is included in Entrepreneur Voices on Growth Hacking, a new book containing insights from more than 20 contributors, entrepreneurs, and thought leaders.
The hallmark of any entrepreneur is the ability to wear multiple hats, juggle dozens of tasks simultaneously and multitask his or her way from startup to consistent income stream.
Ironically, though, multitasking can actually damage your brain and decrease your productivity. Studies are rife with statistics and case studies showing that the human brain lacks the capacity to successfully perform more than one task at one time.
So what’s the solution? Tactic 1 is to grow your business slowly and give yourself the time to exclusively manage single tasks. However, if you’re like me, you love building and running your business and don’t want to scale at such a painfully slow pace.
The other solution, Tactic 2, is to immediately outsource specialized and tedious tasks to free up your time while you simultaneously scale your business. Here are seven ways to get started.
1. Conversion optimization
Approximately 96 percent of people who visit your website aren’t ready to buy from you. That means you either need to optimize your conversions for greater sales and profit, or be content with living off that 4 percent of customers you’re actually selling to.
The good news is that it’s possible to give your conversions a dramatic boost through content marketing, product reviews, improvements to your sales funnel and guest-speaker opportunities.
But, do you know which one will work best for your company, and how they might all work together? Instead of wasting time and money on guessing and experimenting, outsource to an outside expert the conversion strategies you need. The sooner you improve those conversions, the faster you’ll profit and scale your way to success.
2. Customer support
It can take entrepreneurs years to hone their messaging and create a steady stream of sales. But it can take just a few minutes to lose a customer’s loyalty with poor customer service. Hire a virtual assistant skilled in your industry and the products and services you offer. Comb through LinkedIn and look for recommendations through your network, or utilize LinkedIn groups to find someone who aligns with your needs.
Customer service pros can help you focus on the…
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