Some kids are afraid of the dentist. It’s inspiring to see this creative dentist using his talents to make the office a comfortable and welcoming place for kids. But even if you’re not a “Magic Dentist” like Dr. Simchi, you can still find some inspiration from this example in the way you market your business. You care about your industry, your technology, your product and your customers, of course. How many dentists do magic tricks while the kids are in the chair? What about your business? Don’t be afraid to emphasize the things that make you different. What can you do at your business to add value? Can you give your customers free bonus gifts or a discount on a package of products or services? Hopefully we can all learn from the inspiring example of the Magic Dentist.
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Taking kids to the dentist is sometimes a bit of a challenge. Some kids are afraid of the dentist. Maybe they don’t want to open their mouths for the dental exam, or perhaps they feel uncomfortable under the bright lights of the exam room. Working with kids and getting them to feel at ease in the dentist chair is one of the challenges of pediatric dentistry. But one inspiring dentist found a way to make it look easy.
Dr. Eyal Simchi of Riverfront Pediatric Dentistry in Elmwood Park, N.J., started popping up on Facebook with an adorable video where he uses magic tricks to help kids feel comfortable and have a good time at the dentist.
It’s fun to watch as Dr. Simchi uses sleight-of-hand magic tricks to put smiles on kids’ faces. He has even used magic tricks while doing tooth extractions. It’s inspiring to see this creative dentist using his talents to make the office a comfortable and welcoming place for kids. But even if you’re not a “Magic Dentist” like Dr. Simchi, you can still find some inspiration from this example in the way you market your business.
Here are a few lessons in marketing, inspired by the Magic Dentist:
1. Combine your passions.
You probably started your business because you are passionate about a particular area of expertise. You care about your industry, your technology, your product and your customers, of course. But most business owners have other passions in life that aren’t always directly involved with their business. For example, Dr. Simchi is really good at magic tricks, but instead of being a full-time magician, he’s a full-time dentist who does magic for fun. What other hobbies or interests do you have, and could they be combined or integrated into your business? What have you learned from your hobbies or other facets of your life that you can bring to your business as an additional source of inspiration or strength?
2. Differentiate yourself.
Dr. Simchi has such a unique approach to dental practice, and I’m sure after watching this video, most parents…