Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience. This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services. Clearly a lot of time has passed since that initial ad in 1836, but has our approach to content evolved at a similar pace? True, many advancements have been made in the way we deliver content and marketers have gotten better at attempting to deliver meaningful insights to their audience. It’s no surprise that content has become the epicenter of modern marketing strategies. But when 90% of today’s data was created in the last two years alone, how can marketers cut through the noise? Instead, we need to focus on creating content that has impact and creates a great experience for our audience. To help answer what it takes to create a great content experience, our team at TopRank Marketing partnered with SnapApp to bring you our new interactive quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience In addition to an opportunity to test your content engagement smarts, you’ll also gain access to exclusive tips and insights from leading industry experts including Ardath Albee, Seth Lieberman, Amisha Gandhi, Mari Smith and Lee Odden.
This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services.
Clearly a lot of time has passed since that initial ad in 1836, but has our approach to content evolved at a similar pace? True, many advancements have been made in the way we deliver content and marketers have gotten better at attempting to deliver meaningful insights to their audience. But, one thing that many marketers still haven’t been able to nail, is creating a great content experience.
It’s no surprise that content has become the epicenter of modern marketing strategies. And while an integrated digital marketing strategy performs best, any marketing strategy that does not include content will likely not see the light of day.
But when 90% of today’s data was created in the last two…
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