7 Amazing Tips to Help You Win at Social Media!. Social media—intended to connect with others, but too often used to post selfies. Social media is more than just Facebook and Twitter and picking out which platform(s) works best for you is the second step. Tip 3: Associate Yourself with a Logo or Graphic Words aren’t the only tools you’ll be using with social media; you’ll also need non-verbal language to link you with your brand. Tip 4: Use a Consistent Tone You know how you can tell if Stephen King, Hemingway, D.H. Lawrence or John Irving wrote a book based on their writing style? That’s because their turns of phrases are consistent in each work, and that’s something you want to work towards, too. Tip 5: Post Relevant Content (i.e. No Selfies) Your business social media accounts should be used for just that, your business. Don’t overload on self-promotional posts, but balance it out with things like blog posts, industry articles and campaign specials. If you’ve opened or moved a brick-and-mortar location, post that. Tip 7: Don’t Try and Take on All the Work Yourself You can spend oodles of time on social media, even at the expense of focusing your energy on other worthwhile, necessary areas of work.
Social media—intended to connect with others, but too often used to post selfies. However, if you’re going to make it as a star merchant in this day and age, you’ll need your own social media cheat sheet to help you excel.
Tip 1: Find Your Voice
Before you can begin to connect with others on social media, you have to figure out what you want to say. Are you appealing to a casual, young-ish audience, or more of an older, sophisticated demographic? Formulating your message into a neat, elevator-pitch style will help with consistency and identifying you to the product.
Tip 2: Which Soapbox is Right for You?
Social media is more than just Facebook and Twitter and picking out which platform(s) works best for you is the second step. You’ll want to work with more than one, but not so many you’re spreading yourself too thin. Forging online relationships takes time and signing up for too many accounts means you just won’t have the time to make an impact on all of them. Plus, you might miss the chance to connect with potential consumers by not working with the platforms they’ve signed up for.
Tip 3: Associate Yourself with a Logo or Graphic
Words aren’t the only tools you’ll be using with social media; you’ll also need non-verbal language to link you with your brand. Think of commerce giants like Apple, Facebook and IBM — all you…
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