9 Easy Ways to Repurpose Old Content for New Social Media Posts. Now here’s another content time saver – repurpose old content! A brand new post is ready for your social media channels. You can also repurpose popular photos into header images. If you’ve visualized a fact, just change the image and you’re ready to post it again! Turn survey results or stats into posts, or graphics. After you’ve conducted a survey you can take specific insights and turn them into visual content in the form of sharing facts, create new questions to ask your audience as audience engagement posts or you can even create a Slideshare of the results to share with your audience. Summary or round up posts can be easy to put together and are a great way to get more eyes on popular pieces of content. I can then create social media posts which point back to the Storify which holds the messaging and photos shared from the event. Repurposing content is beneficial in that it can save time if you have to create your own content, and drives new traffic back to content that has performed well with your core audience in the past.
A few posts ago I went over how to create a social media content calendar and reviewed how you can fill up your calendar with content including using hashtag holidays. Now here’s another content time saver – repurpose old content! If you’re stuck in a content rut, want to try ramping up the number of posts you share, need a refresh or just to fill in a few spaces try to repurpose old content for social media.
Here are a few ideas on how you can repurpose old content:
1. Turn older photos into backgrounds for graphics and visual quotes
Got an amazing photo you used a while ago? Don’t be afraid to repurpose it! Get creative, hop on Canva, apply a filter and add a great quote – don’t forget to brand it, and Voila! A brand new post is ready for your social media channels. You can also repurpose popular photos into header images.
2. Re-write evergreen content
Evergreen content is content that remains true even if time has passed. If there are any industry facts, or a post with information that remains relevant put a new spin on it or add a recent case study to support the information. You can also simply refurbish the content by changing wording, and formatting or adding graphics.
If you’ve visualized a fact, just change the image and you’re ready to post it again!
3. Build upon a past post.
If you’ve had a seriously popular post you can use this as a base for a new post, or reference back to the older post with new developments. You can now share it on social media with the newer information as a concentration for messaging.
4. Turn survey results or stats into posts,…