Vestorly Automates Social Media Marketing With AI. Wisz said many advisors set up their accounts before hitting a wall on where to go next. “Advisors have no content. They hire a consultant or marketing assistant or an intern, or they spend hours trying to figure it out themselves and it never really leads to ROI.” Vestorly is addressing both problems with Social AI, a new tool that uses artificial intelligence to automatically gather, schedule and post content to social media while collecting information advisors can use to generate leads and grow their business. Social AI builds on Vestorly’s database, which Wisz says now contains more than 1 billion data points, to curate a stream of articles from around the web that Vestorly's algorithms determine are likely to generate engagement on social channels. “I can create an 'economy' stream based on my economic outlook, or use one pre-populated by Vestorly.” Social AI can also generate an optimized schedule for LinkedIn, Facebook and Twitter and automatically post the content. When someone clicks the social link, they are directed towards a branded, newspaper-style landing page on the advisor’s website that hosts the original post as well as related content selected by Social AI. The tool learns from each interaction and continues to tailor the content to the advisor’s audience. So even if two advisors use content streams tagged to the “economy,” the content on each advisor's stream will be different based on what the different audiences engage with. He added that his team took a lot of time to make sure Social AI can let an advisor completely automate their social marketing while maintaining a sense of personalization and authenticity.
Advisors have heard enough that they should be using social media to generate leads and engage with clients, but Justin Wisz, the CEO of Vestorly, said the industry still faces two major obstacles to using social media as an effective marketing tool.
The first problem is that it’s hard for advisors to quantify the return on the time and effort they spend on social media. The other is that few advisors create enough content to maintain an active presence on social platforms. Wisz said many advisors set up their accounts before hitting a wall on where to go next.
“The currency of social media is content; the oil that runs the machine,” Wisz said. “Advisors have no content. They hire a consultant or marketing assistant or an intern, or they spend hours trying to figure it out themselves and it never really leads to ROI.”
Vestorly is addressing both problems with Social AI, a new tool that uses artificial intelligence to automatically gather, schedule and post content to social media while collecting information advisors can use to generate leads and grow their business.
Social AI builds on Vestorly’s database, which Wisz says now contains more than 1 billion data points, to curate a stream of articles from around the web that Vestorly’s algorithms…
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