Why Every Business Owner Needs to Master Copywriting (And 7 Free Resources to Start With). However, if you can write like this next example, people won’t be able to look away. Formulas help give you a structure to write effective content. Here’s what you get with this free guide: Tip #1. Persuasion and proven tips: Stop writing about yourself and start writing about the benefits a consumer will get from your product or service. Here’s what you will learn from this guide: Tip #1. Remove filler from your copy with Unbounce’s Dejargonator At last, a free resource that doesn’t involve reading, studying, and practicing. Use this tool to refine your copywriting skills and use words that persuade, convince, and provide real meaning for the reader. Only 8 out of 10 people will read your headline. What copywriting resources have helped you hone your skills as a master copywriter?
Copywriting is difficult because it’s nothing like the writing we learned in college.
Thanks for that, college!
But the facts don’t lie:
Content marketing costs 62% less than traditional marketing tactics while still generating 3x more leads!
That’s why content marketing is on the path to becoming a $300 billion industry by 2019.
That means businesses need to get on board with it. Otherwise, they risk falling behind the competitors who are using it.
And you can’t always rely on outsourcing your content if you want to keep the quality high.
If you run your own business, you know everything about it like the back of your hand.
You’re the best person to communicate the passion and spirit of the company because you spent all those nights, days, weeks, months, and years bootstrapping it.
So you need to be fluent in copywriting.
Why? Everything in business revolves around it.
Most companies report that content marketing (and copywriting) increased both the quantity and quality of leads.
I could write an entire article about these stats. And there’s a reason for that:
Content marketing is the most cost-effective way to grow your company!
And mastering copywriting gives you a full toolset that can help you stand out amongst the millions of content pieces that are published daily.
Here are 7 detailed resources that you need to start mastering copywriting and bringing in countless more leads.
1. Start with the basics of Copywriting 101
You can’t just jump into the deep end of the pool without a basic swimming lesson.
Just like you wouldn’t hurl yourself into AdWords without a clue about how to generate a positive return on investment.
First, you need to focus on building a solid foundation that can pave the way for more refined copywriting skills like headline hacking and creating conversion-inducing copy.
Don’t worry. We’ll get to those two in a few minutes.
The first free resource I recommend you start your copywriting journey with is Copyblogger’s Copywriting 101.
Here’s how the first line starts:
“Copywriting is one of the most essential elements of effective online marketing.”
Truer words have never been spoken!
Copywriting is the trick to getting people to click on your PPC ads, open your emails with creative subject lines, and drive CTRs through the roof on organic blog post headlines.
Almost everything marketing-related comes back to copywriting at some point.
And that’s what this Copyblogger guide starts to prepare you for.
Tip #1. Headlines: How to craft persuasive headlines that are almost impossible not to click.
This guide gives you formulas, proven methods, and countless examples to base your future headlines off of.
Here’s an example of a great headline, along with the tips you can expect in this e-book.
Tip #2. Formulas: These are the basic, proven copywriting formulas that are known to grab attention. One of my favorites includes PAS, or Problem, Agitate, Solution.
These formulas are still around, decades later, for one simple reason: they work.
They are also one of the easiest ways to structure your articles and give the reader a reason to stick around.
If you don’t present a problem that the reader has to solve right now, there’s no urgency for them to stick to your content like glue. The first distraction will send them off on another path.
However, if you can write like this next example, people won’t be able to look away.
Tip #3. Storytelling: How to write like a real human being telling a story to their friend.
Formulas help give you a structure to write effective content. But storytelling is the trick to keep people reading more.
People want to hear real stories about real struggles, pain, journeys, and successes.
Tip #4. Scientifically proven tips: Power words, emotion-based copywriting, and persuasion.
Using specific words and sentences that tap into basic human emotions turns good copy into irresistible copy.
For example, discovering the top five most persuasive words can increase reader engagement overnight.
This e-book is one of the best places to start honing your copywriting skills.
It covers almost everything from A-Z with templates that you can use to write better copy in just minutes.
Give it a shot!
Okay, I might be a little biased on this one, but it’s for good reason.
This guide has a plethora of information that Joseph and I spent countless hours developing.
It’s a 30,000+ word guide that will help you write effective copywriting for SEO, content marketing, link building, and more.
It covers the basics.
But then it will expand on them to show you how these lessons apply to different niches, customer segments, and use cases.
These tips are also the exact strategies that I’ve used to optimize my own website copy.
Here’s what you get with this free guide:
Tip #1. The basics: Laying a solid foundation of strategy, copywriting formulas and ways to understand your customers better and write conversationally.
This guide runs through proven formulas like PAS, AIDA, and more.
Tip #2. Headline hacking: You only have a few seconds to grab someone’s attention, especially if you don’t rank high in the SERPs already.
Here, we lay out templates, strategies, and proven methods to drive CTR through the roof.
Tip #3. Persuasion and proven tips: Stop writing about yourself and start writing about the benefits a consumer will get from your product or service.
Use copywriting to convince people that they need your product or service.
Tip #4. Conversion-printing copy: Countless tips on how you can use copywriting to close sales and drive conversions.
If you’re writing blind on your landing and pricing pages, you’re simply doing it wrong. I’ll teach you how to do it right by writing with conversions in mind.
Tip #5. Design and copywriting: How to combine them to give the best user experience possible.
Oh, and we also cover different ways to increase conversions, if you’re interested in that.
If you’re ready to expand on the basics and hone those growing copywriting skills, this 30,000-word guide…