Digital Marketing News: 3.3B Global Social Users, Facebook’s Loyalty Prediction AI, & More

Report: Social media use is increasing despite privacy fears 3.3 billion people worldwide use social media, an increase of some 100 million over the first three months of 2018, according to new report data from Hootsuite and We Are Social, despite a spate of recent privacy fears surrounding Facebook and other social companies. The Next Web Google posts $31.1B in total revenue, beats top- and bottom-line expectations Alphabet Inc., Google’s parent firm, posted better than expected revenue results, with almost $27 billion in advertising revenue for the first quarter of 2018, beating both Wall Street and analyst predictions and continuing year-over-year increases. MarTech Today Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases Advertisers using Facebook will be able to utilize an artificial intelligence (AI) service tool to anticipate user behaviors and likely purchases, according to reports citing leaked information about the firm’s loyalty prediction ad utility. Search Engine Land Reddit to grow its 75-person brand partnerships team by 50 percent to woo advertisers Reddit plans to increase its brand partnership team by 50 percent in an effort to boost its brand-friendliness and attract more ad spend to the sixth most visited site globally. DigiDay Google Confirms Algorithm Update Released on April 16th Google has confirmed the latest of its now-routine broad core search algorithm updates designed to boost SERP quality and relevance. Search Engine Journal Pinterest redesigns business profile pages with monthly viewer counts Pinterest’s one million businesses will have access to monthly viewer pin counts after rolling out a revised and updated business profile page that also includes several display enhancements. DigiDay ‘You’re seeing the lightbulb go off’: Amazon’s ad business is appealing to more buyers As marketers have shown increased interest in advertising with Amazon, the company’s ad products have become pricier, according to report data from Merkle. DigiDay Facebook gives creators new ways to monetize videos, while pushing more users to Watch Facebook’s Watch tab has played an increasing role in the company’s video advertising strategy, along with several recent enhancements for video creators. Marketing Land A lighthearted look at the five stages of data privacy grief, by Marketoonist Tom Fishburne — Marketoonist Google Maps is Now Using Fast Food Locations as Reference Points — Search Engine Journal Iconic ‘MAD’ Magazine Relaunches, ‘DCist’ Plans Return — MediaPost Why So Many People Make Their Password ‘Dragon’ — Wired