You’re only allowed one link from the bio on your profile page. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”). Notice how the lead magnet and landing page are laser-targeted to attract leads from Instagram? The Instagram platform is great for caption images; that’s why inspirational, motivational, and thought-provoking quotes work so well. Engage and promote The final step in engaging effectively with your audience is to post the right way. Rather than going with the “post it and they will come” strategy, try one of these proven ways to drive engagement to your post: Hashtags Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales. You’d simply email a relevant brand and ask if it would like to do a share-for-a-share. A time-tested social strategy An optimized bio, Instagram-specific landing page, motivational content, and engagement efforts can take you a long way in building a huge follower base on Instagram. As always, one of the best strategies to drive followers for your account is simply to build real relationships with influencers and communities. What better place to build relationships with other content marketers than Content Marketing Word 2018.
When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience.
Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram.
Within a few months, I learned how they did it – and how I could replicate the strategy for my clients.
I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. (Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.)
1. Optimize your Instagram bio for lead generation
Instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. You’re only allowed one link from the bio on your profile page.
Since you only get one, you need to use that bio link effectively. Plan these three elements carefully to create a compelling bio:
The bio content or text is the most important element. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”).
The bio link is also important. Instagram only allows you to add one clickable link, so you’ll want to optimize it to get the most clicks.
In the example above, Foundr makes it clear they’re offering a free lead magnet. Try including the word “free” in your URL.
The profile image doesn’t necessarily play a major role. Still, it makes sense to brand your profile with a clear and attractive logo.
2. Create an Instagram-specific landing page
Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic.
Notice how the lead magnet and landing page are laser-targeted to attract leads from Instagram? That explains why Foundr now has a whopping 1.2 million followers on Instagram.
Foundr receives more than 10,000 opt-ins a month through its Instagram-specific landing page. Drip email campaigns nurture those visitors into paid subscribers.
To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages. (Paid version after free trial)
As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. (Paid version after free trial)
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