How And Why You Should Do A Snapchat Takeover. For brands, it means an opportunity to tell a brand story that gets your message across quickly and in a way that can be highly engaging. This is where a brand works with an influencer who is on Snapchat (and probably a ton of other platforms such as YouTube) and uses their power to help gain more reach and engagement. Finding the right person can mean a ton of good marketing coming the way of the brand, so it is worth planning the campaign very carefully. Make your goals clear, and it will make the next step easier. Some ‘big guys’ can have tons of followers, but hardly any conversations are taking place on their profiles. This will mean your approach to the influencer would most likely meet with success, as the relationship will make sense. And if you have an event coming up, for example, making sure the influencer is on message with her audience before the takeover means that a degree of hype can be built in. Then plan the date and time for the takeover, making sure that it makes sense for your product launch, event or marketing cycle. It’s a good idea to pitch to a client, and something every brand with a presence on the platform should be considering.
Let’s face it. Brands are having a tough time on social media right now. With the market saturated beyond any kind of prediction, it’s important that the brand focuses on techniques and strategies that bring quick and powerful reach and engagement. If this doesn’t happen, more time is wasted. Not to mention budget. New ideas are always welcome.
Snapchat has consistently surprised, with a huge user base and a fun approach that makes it particularly attractive to a younger audience. The amazing way it allows people to tell stories is the key to its success, though. If you have a little story to tell (and it can be very little), Snapchat is often the ‘go to’ place to tell it.
For the ordinary user, this means fun little narratives on That Big Night Out, or a holiday. For brands, it means an opportunity to tell a brand story that gets your message across quickly and in a way that can be highly engaging.
One aspect of brands and Snapchat that has recently become high profile is the ‘influencer takeover’. This is where a brand works with an influencer who is on Snapchat (and probably a ton of other platforms such as YouTube) and uses their power to help gain more reach and engagement.
Finding the right person can mean a ton of good marketing coming the way of the brand, so it is worth planning the campaign very carefully. Here are some steps we think will help you along the way.
Why this, and why now?
The first thing you need to be clear on is why you are going to do this. Snapchat is a great platform, sure, but finding an influencer and making sure you have a good experience takes a lot of work and a lot of commitment. You need to make sure you have a map so that you don’t veer off course.
Knowing what your goals are is something that every social media campaign presents as a challenge. Come up with a single goal that you can stay focused when things get tough. With Snapchat being such a difficult and challenging platform to ‘get big’ on, many brands may feel that simply gaining more followers is the only reason why they would organise such a campaign.
However, another great goal may well be centered around an upcoming product launch or event. If this is the case, the entire campaign can be focused on brand messages that simply raise awareness of what is coming. In fact, an upcoming special event can be very useful, in that it is time-bound, and can provide a brand with motivation and focus.
Make your goals clear, and…
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