Author: Matt Kapko / Source: CIO Credit: Thinkstock Snap, the makers of Snapchat, has faced at least some of the pressures that come wit
Snap, the makers of Snapchat, has faced at least some of the pressures that come with being a publicly traded company for a full month now and it’s already showing signs of change. On Friday, the company enabled a new search function that allows you to search through public posts, or Stories. In its pursuit of more eyeballs and longer sessions in the app, Snap is evolving and embracing features that run counter to its traditional user experience and more closely mirror those of its competitors.
Facebook has, as if on cue, been pulling out all the stops to stunt Snapchat’s growth. Stories, a format popularized by Snapchat, is now a core experience across all four of Facebook’s most popular apps. Snapchat’s growth rate is slowing and, like every social media company that went public before it, that will be a top concern for investors. Much of Snapchat’s growth is being driven by older Americans and eMarketer projects that to continue as the company inks more media partnerships to position the platform for produced TV-like content.
Snap reacts to copycatting with public search
Snap isn’t the first company to face…
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