Tag: Initial public offering
Why you need to stop comparing Snap to Facebook
Shares took a nosedive and remain down by more than 20 percent at the week’s end.
The Los Angeles-based company added 8 million new daily users during ...
Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing
In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash.
This comes in at a whopping 50% premium ...
Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing ...
Snapchat for Marketing: A Fly-by-Night or Lasting Success?
Author: Roman Kniahynyckyj / Source: Business 2 Community With more than 150 million users, Snapchat is a force worth paying attention to. ...
How Snap is caving in to post-IPO pressures
Author: Matt Kapko / Source: CIO
Credit: Thinkstock
Snap, the makers of Snapchat, has faced at least some of the pressures that come wit ...
Last Month in Social Media: Updates from February 2017
In this report, we compared results from advertisers who manage their programs separately to those who've integrated search and social.
Learn More: Fa ...
#SocialSkim: Facebook’s Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This Week
This week: Facebook aims to optimize for video, and updates its algorithm to do it; LinkedIn opens up about how it markets itself on the platform; Sna ...
Snapchat finally makes its IPO appear
Snapchat finally makes its IPO appear.
The ephemeral mobile storytelling app is going public, a move that will raise $3 billion and open up the books ...
Yext hires new president as it looks to IPO
Yext hires new president as it looks to IPO.
Yext, the company that helps businesses make sure that their location data appears correctly in search re ...
Talend looks to ease big data prep with latest release
Talend, the big data integration vendor that went public last July, announced its winter release today with new tools to help automate data preparatio ...