This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders whether we can – and should – try to keep up with today’s pace of progress. On the news front, we take aim at Amazon’s new social platform, Spark (thumbs down); Google’s news feed (thumbs up); and Facebook’s decision to add branded sub-groups (jury’s still out). Our rants and raves include building something instead of measuring, and the craze of focusing on technology over strategy; then we close the show with an example of the week on Emily McDowell Cards. Download this week’s PNR: This Old Marketing podcast Show details (00:01): An advertising blast from the past: “Sony Betamax could change your whole way of life” (00:27): Robert muses on this week’s theme: When can we be OK with being behind the times? Register today, and don’t forget to use coupon code PNR100 to save $100 on the cost of registration. It’s a great reminder that we need to start thinking about marketing in new ways and questioning the answers we come up with. Image source For a full list of PNR archives, go to the main This Old Marketing page.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode
Robert ponders whether we can – and should – try to keep up with today’s pace of progress. On the news front, we take aim at Amazon’s new social platform, Spark (thumbs down); Google’s news feed (thumbs up); and Facebook’s decision to add branded sub-groups (jury’s still out). Our rants and raves include building something instead of measuring, and the craze of focusing on technology over strategy; then we close the show with an example of the week on Emily McDowell Cards.
Download this week’s PNR: This Old Marketing podcast
Show details
- (00:01): An advertising blast from the past: “Sony Betamax could change your whole way of life”
- (00:27): Robert muses on this week’s theme: When can we be OK with being behind the times?
- (05:15): Welcome to Episode 193: Recorded live on July 24, 2017 (Running time: 1:04:31)
- (11:10): Content Marketing World 2017 – The largest content marketing event in the world returns to Cleveland on September 5–8. Register today, and don’t forget to use coupon code PNR100 to save $100 on the cost of registration.
COMMENTS