2017 SEO Checklist for Product Detail Pages. For the most part, it is on a product detail page that a shopper will decide whether to buy a product. So, as a prerequisite to focusing on SEO, ensure your product pages have all of the information your visitors need to make an informed buying decision. 2017 SEO Checklist for Product Detail Pages 1. SEO-friendly product descriptions. After providing your shoppers with useful information about the product in view, a product description should use the language your prospects use to search for products like the one you’re selling — think keyword research). Rather a custom, well-done product description is likely to be much better for SEO. Structured data markup helps search engines identify product information and display that information in rich results, potentially increasing how many clicks the product page will earn on a search engine results page. Unique product page title tags. The aim is to include the keywords your potential customers are likely to use when they search for this product on Google, Bing, or similar.
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy.
For the most part, it is on a product detail page that a shopper will decide whether to buy a product. So these pages, first and foremost, should provide a good, productive user experience.
Know Where SEO Fits
Imagine for a moment that a new restaurant has opened up. Its owner invests heavily in local SEO, so that when a local consumer searches for a restaurant on Google or Bing, this restaurant comes up at top of the list. But when you go to the restaurant for dinner, the food is mediocre at best. The owner tells you he’d decided to build traffic first and, after that, he was going to focus on his food.
This would not make much sense for a restaurant — or an online store. The experience in the restaurant or on a product detail page should take priority over getting folks to it. So, as a prerequisite to focusing on SEO, ensure your product pages have all of the information your visitors need to make an informed buying decision. Put conversion optimization ahead of SEO.
After that, review the following product-detail-page SEO checklist for to attract new shoppers.
2017 SEO Checklist for Product Detail Pages
1. SEO-friendly product descriptions. After providing your shoppers with useful information about the product in view, a product description should use the language your prospects use to search for products like the one you’re selling — think keyword research). It should present this information in a way that is unique to your site and your brand.
If SEO is your goal, it is almost never acceptable to use a manufacturer’s product description. Rather a custom, well-done product description is likely to be much better for SEO.
Recently, an account manager from a major SEO agency was trying to sell me a solution that, in part, duplicated product content on thousands of sites. She repeatedly said, “Google says there is no duplicate content penalty.”
Technically, this is true. Google has gone out of its way to say it does not penalize things like duplicate product descriptions, but it also does not reward them.
Imagine for a moment a sprinter…
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