Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots

Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots

Source: Online Marketing Blog - TopRank® Social Media Use by Generation [Infographic] Preferences vary by generation – this certainly isn’t a well

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Social Media Use by Generation [Infographic]
Preferences vary by generation – this certainly isn’t a well kept secret in the marketing world. So how do you create a message, and choose a medium, that will resonate with your target audience? This infographic shares some ideas. MarketingProfs

Pinterest’s object-recognizing Lens feature now scans QR codes, too
QR codes, like the common cold, never seem to really go away. Pinterest announced this week that their Lens feature will now allow users to scan QR codes that lead to web pages within the Pinterest app, eliminating the need to download a special app to do so. MarketingLand

Bing to Integrate Chatbots into Search Results
Bing is rumored to be integrating chatbots into their search results, and are expected to be announcing this addition at their annual Development conference this week. Developers will be able to use Bing’s bot framework to create their own bots, and will also work via Skype. Search Engine Journal

New Study Reveals How the Expectations of Gen Z ‘Are Reshaping Brand Experiences’
A new study from American Express and Forrester examined the brand expectations of Generation Z and found that Gen Y and…

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