Tag: Generation
Facebook Isn’t Enough: Use These 4 Social Strategies If You Want to Reach Generation Z
This means the 70 million companies using Facebook to reach moms and dads need a different social strategy to engage their Generation Z offspring.
Mem ...
The ABCs of Connecting With Generation Z
Now that’s the power of persuasion.
According to Barkley’s Gen Z Insights Center, Gen Z already has up to $143 billion in direct buying power with the ...
Why Generation Z Is Disillusioned with Social Media
At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to ...
How Millennial Video Habits Will Change the Future of Buying
What can marketers learn from our current behavior?
A promising place to start is with our consumption of digital video content.
According to a study ...
The Surprising Online Marketing Method Most Consumers Prefer
Recognizing and tailoring campaigns to meet these distinct needs and behavioral differences will not only allow businesses to find the fitting medium ...
Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots
Source: Online Marketing Blog - TopRank®
Social Media Use by Generation [Infographic]
Preferences vary by generation – this certainly isn’t a well ...
What Does Millennial Really Mean? Why the Generation is so Hard to Define
What Does Millennial Really Mean?
They change constantly, and the names are always created by marketers.
Baby boomers, gen X, the silent generation, a ...
Healthcare Marketers Focus on Emotion and Interactivity to Reach Millennials
Healthcare Marketers Focus on Emotion and Interactivity to Reach Millennials.
They’ve been called the most social-media savvy generation, ardent indiv ...
How to Use Social Media to Market to Different Generations [Infographic]
How to Use Social Media to Market to Different Generations [Infographic].
One of the key demographic markers is, of course, age.
Both of these generat ...
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