How to Use Social Media to Market to Different Generations [Infographic]

How to Use Social Media to Market to Different Generations [Infographic]. One of the key demographic markers is, of course, age. Both of these generations prefer to be marketed to on Facebook. Generation X (36-49) will go down as the online shopping generation. Their social media network of preference is Pinterest, where more than a third of users are 30-44. Millennials (20-35) are huge Facebook users — 87% of them use this platform. Generation Z (13-19) are visual beings since they have the attention span of a gnat (about 8 seconds). That means YouTube and Instagram are the preferred social media platforms for these youngsters. Like the millennials, they also believe in user-generated content more than branded messaging. © The Rainmaker Institute, All Rights Reserved

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Register Now - Legal Marketing Association LMA New England 2016 Conference Boston Nov 14-15 2016

Register Now – Legal Marketing Association LMA New England 2016
Conference Boston Nov 14-15 2016

By now you know that to be effective at law firm marketing, you
have to know your target market. One of the key demographic markers
is, of course, age. My Baby Boomer generation is almost the polar
opposite of the Millennials in many respects, but surprisingly,
social media is not one of them. Both of these generations prefer
to be marketed to on Facebook.

The
WebpageFX infographic
below details recent social media
demographic studies and provides us with insight on how each
generation likes to be marketed to…

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