PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Our rants and raves include building an audience, Snapchat, and the art of questioning; then we close the show with an example of the week on the Maxwell House Haggadah. The quick hits – Notable news and trends The deep dive – Industry analysis Rants and raves (42:26): Robert’s commentary: A wonderful Digiday post brought the concept of audience-based planning to Robert’s attention. It’s worth a read for its discussion on when and why to pivot, alone. I’d like to remind everyone out there that there’s a third course of action we should follow: Stop and question the information. Ask questions to help you understand the context, its drivers, and its possible implications, then make your informed evaluations of the information’s value and validity. This Old Marketing example of the week (54:15): Maxwell House Haggadah: If you’ve attended a Passover Seder at any time in the past 80 years, you’ve probably come across the Maxwell House Haggadah. In 1923, Jacobs convinced Maxwell House Coffee to invest in an advertising campaign targeting Jewish consumers.
In this week’s episode
This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. Our rants and raves include building an audience, Snapchat, and the art of questioning; then we close the show with an example of the week on the Maxwell House Haggadah.
- (00:01): An advertising blast from the past: “Monty Python’s Argument Clinic”
- (00:48): Robert muses on this week’s theme: Does agreeing hold us back?
- (04:30): Welcome to Episode 209: Recorded live on November 12, 2017 (Running time: 1:01:23)
- (06:45): Content Marketing Master Classes – Our multi-city U.S. tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, DC; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would love to see you there, so register today.
- (08:37): The big PNR Finale show – We have a few things up our sleeve for our special finale episode, running the week of December 11. We will also be answering questions from our listeners. Tell us what you want to know by tweeting with the hashtag, #ThisOldMarketing, or emailing us at ThisOldMarketing@contentinstitute.com.