With Millions of Views, RuPaul’s Drag Race Is the Queen of Social Video

With Millions of Views, RuPaul’s Drag Race Is the Queen of Social Video

Straight off the back of All Stars season 4, the much-awaited season 11 of RuPaul’s Drag Race starts on VH1 in the U.S. on February 28. In fact, in the last 12 months, official content around the precedent-setting reality show and its contestants has generated 151.1M views on YouTube and 47.5M views on Facebook. Media and entertainment publishers are also uploading content around the queens and the Emmy Award-winning show to capitalize on public demand for Drag Race news and content. RuPaul’s Drag Race: Spilling the Tea via Social Video Drag has always been a vitally-important, if not always acknowledged, influence on popular culture. Contestants compete to become “America’s Next Drag Superstar,” a title that carries a $100,000 cash prize and unparalleled media exposure. In the last 12 months, official Drag Race content uploaded to YouTube has generated 73.1M views, and 47.5M views on Facebook from properties owned by Viacom (which just earned a VideoAces Award for being the 10th most-watched global media property in the world! ), and operated by VHI, RuPaul’s Drag Race, and Logo. In the last 12 months, WoWPresents, which launched the show on Logo back in February 2009, has uploaded 520 videos to YouTube generating 78M views and 2.5M engagements. The YouTube upload has generated 1.6M views to date: The Most-Viewed Drag Race Videos to Date Despite its current popularity, Drag Race started small on a niche cable channel. Media and entertainment publishers are also pulling in huge views on YouTube and Facebook for content around the show, the judges, and the contestants.

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Straight off the back of All Stars season 4, the much-awaited season 11 of RuPaul’s Drag Race starts on VH1 in the U.S. on February 28. While the season 10 finale of Drag Race was watched by a record-breaking 527K viewers, Drag Race content on social video is pulling in millions of views. In fact, in the last 12 months, official content around the precedent-setting reality show and its contestants has generated 151.1M views on YouTube and 47.5M views on Facebook.

After years under the mainstream radar, the show’s fierce fanbase has pushed Drag Race to the forefront of pop culture. Lead judge RuPaul Charles, as well as the 126 contestants who have participated in seasons 1 to 11 are now fully-fledged social media stars in their own right. Media and entertainment publishers are also uploading content around the queens and the Emmy Award-winning show to capitalize on public demand for Drag Race news and content.

RuPaul’s Drag Race: Spilling the Tea via Social Video

Drag has always been a vitally-important, if not always acknowledged, influence on popular culture. RuPaul’s Drag Race was one of the first entertainment reality shows created exclusively around drag queens with each episode featuring fashion or artistic challenges, themed catwalks, and lip sync battle royales. Contestants compete to become “America’s Next Drag Superstar,” a title that carries a $100,000 cash prize and unparalleled media exposure.

Such is the popularity of the show, officially-uploaded social video content is serving as a marketing powerhouse. In the last 12 months, official Drag Race content uploaded to YouTube has generated 73.1M views, and 47.5M views on Facebook from properties owned by Viacom (which just…

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