This Week in Content Marketing: The Solution to Facebook’s Fake News Problem. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode Robert ponders how we can illuminate our paths forward in the face of unpredictable change. If only Mr. Zuckerberg were listening. Our rants and raves include agency changes and more AI; then we close with an example of the week from the U.S. Postal Service. Download this week’s PNR: This Old Marketing podcast Show details (00:01): An advertising blast from the past: “I’d Love to Be an Oscar Mayer Wiener” (00:20): Robert muses on this week’s theme: The nature of inevitable change (05:56): Welcome to Episode 190: Recorded live on July 8, 2017 (Running time: 57:17) The PNR perspective on notable news and trends (21:42): How artificial intelligence will impact publishing and marketing. (Sources: MediaPost, The Drum, Content Marketing Institute) (32:50): Media companies are lousy at audience development. Robert did a little digging, and discovered that the show – a CSI-style procedural in which (fictional) postal inspectors investigate mail-related crimes – has a unique tie to content marketing: It’s the only commercial television show currently being funded by the U.S. Government. Cover image by Joseph Kalinowski/Content Marketing Institute How do I subscribe?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode
Robert ponders how we can illuminate our paths forward in the face of unpredictable change. On the news front, we actually arrive at a viable solution to Facebook’s fake news problem. If only Mr. Zuckerberg were listening. We also discuss research findings on artificial intelligence and marketing, and why media companies are lousy at audience development. Our rants and raves include agency changes and more AI; then we close with an example of the week from the U.S. Postal Service.
Download this week’s PNR: This Old Marketing podcast
Show details
- (00:01): An advertising blast from the past: “I’d Love to Be an Oscar Mayer Wiener”
- (00:20): Robert muses on this week’s theme: The nature of inevitable change
- (05:56): Welcome to Episode 190: Recorded live on July 8, 2017 (Running time: 57:17)
The PNR perspective on notable news and trends
- (21:42): How artificial intelligence will impact publishing and marketing. (Sources: MediaPost, The Drum, Content Marketing Institute)
- (32:50): Media companies are…
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