Facebook Growth, Amazon Spark, and LinkedIn Web Demographics

Facebook Growth, Amazon Spark, and LinkedIn Web Demographics. This includes more than 1.3 billion people who use Facebook every day and 100 million users who are part of “meaningful groups” on Facebook. Facebook also shared that “more than 250 million people use Instagram Stories every day and more than 250 million people use WhatsApp Status every day.” (6:40) Amazon Introduces Amazon Spark: Amazon rolled out Amazon Spark, a new shoppable feed filled with stories, photos, and ideas that’s exclusively available to Prime members. The enhanced Instagram Platform API is now available to all Facebook and Instagram Marketing Partners and is expected to be publicly available to all developers “in the coming weeks.” (30:58) LinkedIn Announces New LinkedIn Website Demographics Tool: LinkedIn introduced LinkedIn Website Demographics, a free reporting tool that provides brands and businesses in-depth insights about their website traffic and visitors using professional data from LinkedIn’s 500+ million members. Adweek reports that users with access to the feature can “swipe left on their applications to bring up Facebook Camera, where they will see the option to record GIFs.” The article also notes that “the GIFs are limited to a few seconds in length.. [and] can be added to posts, posted to users’ profiles and saved to their devices.” Facebook on iOS now lets you create your own GIFs pic.twitter.com/UpJANRfCfG Facebook Introduces the Live 360 Ready Program and New Features for Live 360: Facebook launched a series of updates that will “improve and simplify the Live 360 experience for both creators and audiences.” This update includes a new Live 360 Ready Program, which presents “an array of third-party 360 cameras and software solutions… that provide great Live 360 experiences on Facebook.” Facebook also announced that it will now support 4K resolution for all Live 360 streams and soon viewers will be able to enjoy Live 360 videos streamed at 4K in VR with the Facebook 360 app for Gear VR. Twitter adds updates about interesting links, trends and accounts to its Notifications tab https://t.co/1qCZZLsrI2 by @sarahintampa Google Analytics Adds Voice-Based Navigation: Google is adding voice-based navigation to Google Analytics, using the same natural language processing technology available across Google products like Android and Search and machine learning. Snapchat Now Allows 6 Consecutive 10-Second Video Snaps: https://t.co/Z3mWZLxrcf #snapchat pic.twitter.com/itJPWpGYPr Facebook Acquires Content Management Startup, Source3: Facebook acquired Source3, a content rights management startup that sets out “to recognize, organize and analyze branded intellectual property in user-generated content” and is used to identify “products across a variety of areas including sports, music, entertainment, and fashion.” This new technology will allow Facebook to “recognize brand IPs in user-created content and commerce marketplaces… [and] measure their presence or take action against infringers of their copyrights and trademarks.” Facebook acquires Source3 to get content creators paid https://t.co/yW934eaz0I pic.twitter.com/WK1UxBOEuW LinkedIn Rolls Out LinkedIn Lite for Android: LinkedIn released an Android version of its LinkedIn Lite app, “a pared-down version of its original LinkedIn mobile app that is developed for users in markets where data networks are slower and relatively more expensive for consumers, and phones are slower.” TechCrunch reports that LinkedIn Lite only requires 1MB of space on a device, uses 80% less data than the flagship LinkedIn app, and loads a page in less than five seconds. It’s currently available in India, but LinkedIn plans to expand it to more than 60 more markets “in the coming weeks and months.” Facebook Introduces a New Instant Articles Analytics Tool: Facebook partnered with Nielsen to develop a new analytics tool that allows individual publishers to measure how their instant articles are performing on Facebook compared to other mobile web equivalents. Facebook plans to add more metrics to the tool to help track instant articles’ performance “in the coming months.” LinkedIn Rolls Out Dedicated Desktop App for Windows 10: LinkedIn is rolling out an official desktop application for Windows 10 to all markets by the end of the month. Adobe Will End Support of Flash by 2020: Adobe announced plans to stop updating and distributing the Flash Player at the end of 2020.

Social Media Marketing Evolves
Study Shows Americans Prefer Online Forums Over Mainstream Social Media
How Do Brands Use Predictive Analytics for Mobile?

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook’s latest growth with Mari Smith; Amazon’s social network, Spark, with Jeff Sieh; LinkedIn’s new Web Demographics tool with Viveka von Rosen; and other breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, July 28, 2017. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Shares Q2 2017 Results: Facebook announced its Q2 2017 Results and shared an update on its progress in “bringing the world closer together.” The Facebook community is now more than 2 billion people strong. This includes more than 1.3 billion people who use Facebook every day and 100 million users who are part of “meaningful groups” on Facebook. Facebook also shared that “more than 250 million people use Instagram Stories every day and more than 250 million people use WhatsApp Status every day.” (6:40)

Facebook announced its quarterly results and shared an update on its progress in bringing the world closer together.
Facebook announced its quarterly results and shared an update on its progress in bringing the world closer together.

Amazon Introduces Amazon Spark: Amazon rolled out Amazon Spark, a new shoppable feed filled with stories, photos, and ideas that’s exclusively available to Prime members. TechCrunch reports that “Amazon Spark users are encouraged to post stories, ideas, and images of products they love, which others can react to with comments and ‘smiles’ – Amazon’s own version of the Like or Favorite button.” Spark posts may also contain product images, text, links, or polls. Amazon Spark is currently only available to Prime members who are in the U.S. and accessing Amazon through the iOS mobile app. This new feature isn’t designed for desktop use at this time. (19:10)

Amazon rolled out Amazon Spark, a new shoppable feed filled with stories, photos, and ideas that is exclusively available to Prime members.
Amazon rolled out Amazon Spark, a new shoppable feed filled with stories, photos, and ideas that’s exclusively available to Prime members.

Instagram Introducing Enhanced Metrics and New Features to the Instagram Platform API: Instagram rolled out the ability to access valuable metrics on content and overall presence on the Instagram app in the Instagram API for the very first time. Instagram also introduced new comment moderation tools such as the ability to hide comments or toggle them on and off. The enhanced Instagram Platform API is now available to all Facebook and Instagram Marketing Partners and is expected to be publicly available to all developers “in the coming weeks.” (30:58)

Instagram introduced enhanced metrics and commenting tools to the Instagram Platform API.
Instagram introduced enhanced metrics and commenting tools to the Instagram Platform API.

LinkedIn Announces New LinkedIn Website Demographics Tool: LinkedIn introduced LinkedIn Website Demographics, a free reporting tool that provides brands and businesses in-depth insights about their website traffic and visitors using professional data from LinkedIn’s 500+ million members. According to LinkedIn, these insights will offer marketers “a powerful way to tune [their] marketing to those visitors and develop better targeting and content for [their] campaigns” along eight individual professional dimensions such as job title, industry, location, and others. LinkedIn’s new Website Demographics tool is expected to roll out “in the coming weeks” and will be available for free to anyone using LinkedIn Campaign Manager. (35:16)

LinkedIn Rolls Out Ability to Add Multiple Photos to Single Posts: LinkedIn announced that members can now select multiple photos to include in a single post on LinkedIn. This new feature is currently available on LinkedIn’s iOS app and is “coming soon” to Android and desktop. (41:23)

LinkedIn announced that members can now easily add multiple photos to a single post.
LinkedIn announced that members can now easily add multiple photos to a single post.

Facebook Launches Groups for Pages Globally: Facebook announced that Groups for Pages is now “available around the world.” With this update, brands and media companies can now “create fan clubs and groups centered around [their] super-fans” and can link new and existing groups to their pages. Adweek reports that this new feature allows brands create their own pages “without having to rely on admins to set up groups from their own personal accounts” and “give[s] organizations the chance to create ‘official’ groups that unwanted or unofficial third parties and fan clubs can’t set up.”

Facebook announced that Groups for Pages is now available around the world.
Facebook announced that Groups for Pages is now “available around the world.”

Facebook Tests Ability to Create GIFs With Facebook Camera: Facebook is running a test with “a small number” of iOS users in which they’re able to create their own GIF files via Facebook Camera. Adweek reports that users with access to the feature can “swipe left on their applications to bring up Facebook Camera, where they will see the option to record GIFs.” The article also notes that “the GIFs are limited to a few seconds in length.. [and] can be added to posts, posted to users’ profiles and saved to their devices.”

Facebook on iOS now lets you create your own GIFs pic.twitter.com/UpJANRfCfG

Facebook Introduces the Live 360 Ready Program and New Features for Live 360: Facebook launched a series of updates that will “improve and simplify the Live 360 experience for both creators and audiences.” This update includes a new Live 360 Ready Program, which presents “an array of third-party 360 cameras and software solutions… that provide great Live 360 experiences on Facebook.” Facebook also announced that it will now support 4K resolution for all Live 360 streams and soon viewers will be able to enjoy Live 360 videos streamed at 4K in VR with the Facebook 360 app for Gear VR. Additionally, broadcasters can now add the Donate button, use Facebook’s image stabilization, Guide, Schedule Live, and Heatmaps tools, or cross-post their Live 360 videos.

Facebook launched a series of updates that will improve and simplify the Live 360 experience for both creators and audiences.
Facebook launched a series of updates…

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