In this report, we compared results from advertisers who manage their programs separately to those who've integrated search and social. Learn More: Facebook Search Now Recognizes Objects in Photos Facebook is changing the way you watch videos on your smartphone. You can now keep watching a video as you scroll through your News Feed with Facebook’s new picture-in-picture feature. Snapchat Snap, parent company of popular messaging app Snapchat, went public. 158 million people use Snapchat every day. Users are spending 20-30+ minutes per day on Snapchat. On average, brands post 13 stories per month. On average, about 54.8 percent of Snapchat users who follow brands will view a story. Sixty-one percent of content is video. YouTube first announced its plans to add live streaming capabilities nearly eight months ago.
Search has the powerful ability to “pull” consumers through queries of intent, while social offers its own unique ability to “push” messages to highly targeted audiences. In this report, we compared results from advertisers who manage their programs separately to those who’ve integrated search and social. The research showed that an integrated approach results in more conversions and more revenue.
February was a relatively mellow month in the social media world.
Facebook, who usually dominates the landscape with updates, only had a few, while smaller players like Pinterest and YouTube had several as well.
Snapchat’s IPO also provided a variety of enlightening data for marketers to use.
Here are some of the top social media updates from February 2017.
Facebook’s artificial intelligence (AI) team has built a visual search system that can recognize content that appears in photos and return relevant search results.
Called Lumos, Facebook originally created the platform so that its visually impaired users could understand the content of photos. But Facebook recognized that everyone could benefit from this type of visual search system.
Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos – and understand them.
Learn More: Facebook Search Now Recognizes Objects in Photos
Facebook is changing the way you watch videos on your smartphone. Most significantly: videos in the News Feed now automatically play with sound. Some additional updates include:
- Vertical videos now more easily expand to full screen, whether you’re watching on iOS or Android.
- You can now keep watching a video as you scroll through your News Feed with Facebook’s new picture-in-picture feature.
- The social network announced a new Facebook video app that will be available in the app stores for Apple TV, Amazon…
COMMENTS