The 3 C’s of Social Media Marketing

The 3 C’s of Social Media Marketing. But did you also know that when combined with direct mail, social media marketing can open the portal to a powerful promotional strategy? And in true symbiotic fashion, direct mail has proven itself adept at grabbing consumer attention, and driving more traffic to company websites and social media platforms. If you want to make a unique and unforgettable impression on customers old and new, consider leveraging the combined efforts of a direct mail and social media campaign to: ross-promote your marketing content, nurture and grow meaningful client connections, and dramatically increase conversion opportunities Research suggests that spending as little as an hour a day on your social media networking will guide your business toward a noticeable improvement in lead generation. C is for Content Being seen and listened to is everything when it comes to making an impact on your customers, and attracting new business. By taking the time to understand which content – both written and visual – attracts positive attention on your social accounts, you’ll be better positioned to create direct mail materials that resonate with your audience. C is for Conversions Leads are great, but conversions are better. Social media platforms provide the fertile ground your business needs to access and cultivate new leads, and turn those leads into regular customers. Every conversion starts with a conversation, and there’s no better place to communicate regularly with your ideal market than at hangouts like Google, Twitter, Pinterest, and Facebook. The great value that social media marketing delivers only gets better when it’s combined with a print mail campaign.

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Is yours one of the 65% of companies that rank generating leads as their biggest marketing challenge? If so, you may already be aware that one third of the global population uses social media on a regular basis. But did you also know that when combined with direct mail, social media marketing can open the portal to a powerful promotional strategy?

Data and insights gathered from social media activity are ideal for bringing a laser-sharp focus to the messaging and targeting of your direct mail materials. And in true symbiotic fashion, direct mail has proven itself adept at grabbing consumer attention, and driving more traffic to company websites and social media platforms.

Print and digital promotions are exponentially stronger when they’re used together. If you want to make a unique and unforgettable impression on customers old and new, consider leveraging the combined efforts of a direct mail and social media campaign to:

  • ross-promote your marketing content,
  • nurture and grow meaningful client connections, and
  • dramatically increase conversion opportunities

Research suggests that spending as little as an hour a day on your social media networking will guide your business toward a noticeable improvement in lead generation.

So, what are you waiting for?

The three C’s of social media marketing make it clear that you really have nothing to lose – and everything to gain – by establishing an active, and lucrative, online/offline presence.

1. C is for Content

Being seen and listened to is everything when it comes to making an impact on your customers, and attracting new business. Social media is the perfect platform for posting the share-worthy content that can ensure your brand’s voice is heard.

When you create, and distribute content that social media followers find useful, entertaining, or insightful, your business becomes:

  • more welcoming to new prospects, and
  • more familiar to your current clientele

Remember: the better your content, the more interest your products and services are likely to generate. And that’s a direct line to collecting more leads, and inspiring more conversions.

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