Because of this, all brands should be increasing the amount of video content they’re sharing on social media—and many are. Make The Text Count The first three seconds of your videos matter, because that’s all the time that you have to get a user interested before they’ll keep on scrolling. Facebook, Twitter, Instagram, and even Pinterest all have their own native video tools. Add Captions to All Videos All videos on social media should always, always have captions for several important reasons. People who are in crowded or noisy places are less likely to watch videos if they’re required to have the sound on, so captions are a necessity to getting them to watch. Facebook lets you create playlists of similar content, making it easier for users to find the content that they want to see since it’s been grouped together. Always End with a CTA If you’ve created a social media video, you had a purpose in doing so. Really spell it out, with phrases like “Click here to learn more at our site” or “Shop our sale now!” This significantly increases the chance that they’ll take that desired action, making your videos significantly more effective. Shares are a common goal for social content, and in order to ensure that users always know exactly where your genius video content came from, you should add subtle branding somewhere on the video. How do you get more shares and conversions on your social media videos?
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Video is everything on social media right now; it’s ranking higher in the feeds of platforms with content-ranking algorithms, and social audiences are responding to it—and sharing it—in higher number than ever before. Because of this, all brands should be increasing the amount of video content they’re sharing on social media—and many are.
Here’s the catch: while your business is shuffling to get create more videos to connect with your audience on social media, every other business out there is doing the exact same thing. Now, having social videos isn’t enough to get ahead; your videos need to be exceptionally great and stand out despite the fierce competition.
In this post, we’re going to go over the 7 best social video practices you need to be using to get the results you want every time.
1. Make The Text Count
The first three seconds of your videos matter, because that’s all the time that you have to get a user interested before they’ll keep on scrolling. Fortunately, there’s a bit of a buffer to this 3-second rule: you can use the text in your headline and description to garner some interest, too.
Your headline should be interesting and offer just enough information to make someone want to see what the video is about, and the description should be kept to a sentence or two at most. Both should be clear, concise, and to-the-point while still providing information about what the viewers are about to watch. I’ve started to scroll past a video and then scrolled right back up because the description caught my eye even as I was moving past it.
Ideally, all of the text surrounding your videos should be optimized for keywords. That way when users utilize the platform’s native search engines, they’ll be able to find your content. This expands the visibility and reach of your videos significantly, allowing them to become tools that can help you connect not only with your followers, but new members of your target audience, too.
2. Keep It Short
On almost every social media platform, shorter content will perform stronger than long content. The reason why is very simple: most users get online to connect with friends and browse mindlessly. Most won’t be interested in a twelve-minute long tutorial right off the bat.
Some platforms even require that videos be kept short. Videos that are native to Twitter need to be kept under 140 seconds (or two minutes and twenty seconds), and Instagram videos must be 60 seconds or less.
The exception to this rule is YouTube content. Since users come to YouTube purely to watch videos, they’d be more likely to be content to sit down and watch twenty minutes of something all at once. Since YouTube videos can also be embedded on your site or relevant blog posts, don’t count it out for long-form videos that might not perform as well on other social platforms.
3. Upload Your Videos Natively to Each Platform
A few sites give you the option to upload your videos natively, or to share a link to a YouTube video. When possible, it’s almost always the right decision to upload your videos natively to each platform individually.
Social media sites with algorithms that prioritize content favor videos that are uploaded natively, instead of those shared from YouTube. This is likely partially to incentivize pages to use the native camera and video features, and partially because Facebook automatically keeps…