Webinar: The Subtle Art of Content Marketing as Sales Enablement

Webinar: The Subtle Art of Content Marketing as Sales Enablement. Let me tell you a quick story. I used to work in education technology, selling startup software to public school systems. New to sales at the time, I picked up tips reading books and watching Alec Badlwin’s scene in “Glengarry Glen Ross.” My boss told me to trust the process. I hit all the major talking points I was instructed to cover. I thought I nailed my pitch. When I had my feedback call, the person who helped set up the meeting told me he loved my passion and energy, but he found out that the committee didn’t even understand some of the most basic terms in my presentation. My exchanges were too transactional. In this webinar, I explain how using content as a talking point will help you build strong relationships and, ultimately, close business. You’ll learn how to: Adjust your mindset so you start a conversation rather than a qualifying process Send prospects the right content at the right time Build a consistent space for salespeople to access relevant content To watch this free webinar, please fill out the form at the top of the page.

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My name is Dan Gottlieb and I’m a sales executive at Contently.
Let me tell you a quick story.

I used to work in education technology, selling startup software
to public school systems. New to sales at the time, I picked up
tips reading books and watching Alec Badlwin’s scene in “Glengarry
Glen Ross.” My boss told me to trust the process.

One day, I had a big meeting with a committee of teachers and
administrative leaders. I hit all the major talking points I was
instructed to cover. I thought I nailed my pitch. When I had my
feedback call, the person who helped set up the meeting told me he
loved my passion and energy, but he found out that the committee
didn’t…

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