Author: Roman Kniahynyckyj / Source: Business 2 Community With more than 150 million users, Snapchat is a force worth paying attention to.
With more than 150 million users, Snapchat is a force worth paying attention to. The company recently had its IPO and the question now is whether or not it will last as an effective form of marketing. Many marketers believe that Snapchat’s products are too experimental and the demographic possibly too young for them to get involved.
Snapchat functions differently than other digital advertising options. Even though it may be a bit of a mystery to some marketers and organizations who don’t understand it, Snapchat could very well be a gold-mine of opportunity. It may just take a little bit of digging to reach its potential. (Or access to a few early twenty-somethings or teenagers)
About Snapchat
Here are some quick facts about the company:
- Estimated worth of $16 billion
- 150 million daily active users in the past 5 years
- Filed for IPO Feb 2017
- 100% mobile user content
- Growth for 2017 is expected to triple, reaching up over $900 million in revenue
- 10 billion daily views
Who are Snapchat Users?
Wondering if your target market fits into the Snapchat world? Here’s a rundown of Snapchat users:
- 70% female
- 71% under the age…
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