Nine out of ten marketers are now using a mix of organic and paid tactics for their social media marketing endeavours, according to a recent study by Clutch. Facebook is the most popular for paid ads: two-thirds of respondents revealed that it is their number-one choice, which is almost double the number that prefers YouTube.
Striking the right balance between organic and paid content is a critical factor for 80 per cent of enterprises, and many are now recognising how to use content to target a particular audience on different platforms. For example, Facebook is a prime location for sharing special offers and deals but isn’t as ideal for promoting white papers and research.
“People spend time on Facebook looking at pictures of their grandkids and interacting with friends and family,” the CEO of Community Elf, Scott Rogerson, said. “They don’t want to see work brought into this social network, as other networks, such as LinkedIn or Twitter, may…
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