This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa. (05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25) (11:00): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. (11:35): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Robert and I would love to see you there, so register today. This Old Marketing example of the week (1:09:25): Alcoa presents One Step Beyond: We’ve talked about the folks at Alcoa Aluminum in past PNR podcasts, and they even made a cameo appearance in our Content Marketing Workshop because they were the inventors of the term “Imagineering,” as well as the creators of the first aluminum beer can and the “pop-top.” But, as we are leading up to Halloween, Robert wanted to share the story of a TV show the company created and sponsored, called One Step Beyond.