This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa. (05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25) (11:00): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. (11:35): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Robert and I would love to see you there, so register today. This Old Marketing example of the week (1:09:25): Alcoa presents One Step Beyond: We’ve talked about the folks at Alcoa Aluminum in past PNR podcasts, and they even made a cameo appearance in our Content Marketing Workshop because they were the inventors of the term “Imagineering,” as well as the creators of the first aluminum beer can and the “pop-top.” But, as we are leading up to Halloween, Robert wanted to share the story of a TV show the company created and sponsored, called One Step Beyond.

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

mercedes-launches-revenue-based-content-model

In this week’s episode

This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa.

Show details

  • (00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.”
  • (00:32): Robert muses on this week’s theme: How do we prepare for what’s next?
  • (05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25)
  • (11:00): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Register for access and use the coupon code CMIFRIENDS100 to save $100.
  • (11:35): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, D.C.; Seattle; San Francisco;…

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