How eLearning Businesses Can Drive Targeted Traffic Using Niche-Specific PPC Networks

How eLearning Businesses Can Drive Targeted Traffic Using Niche-Specific PPC Networks

All of these players are providing online training environments, known as Learning Management Systems (LMS), for the delivery of education at scale. What is a niche-specific PPC network? For example, eLearning Industry’s PPC network for Learning Management Systems (LMS) delivers ads on a comparison directory for LMS providers. Now, for most businesses, running ads on eLearning’s PPC network wouldn’t make much sense. But for agencies and marketing managers selling LMS solutions, a platform such as this provides the perfect advertising opportunity because it is far more targeted than other platforms could ever be. Leading on from the last point, a unique characteristic of industry-specific PPC networks is that they deliver ads to prospects when they are most likely to buy. A focused PPC network or comparison website allows businesses to provide all the need-to-know information for prospects. How to use a niche-specific PPC network in the eLearning industry Tapping into the power of comparison directories and focused PPC networks is not limited to the eLearning industry, but it works as a great case study to show you how powerful this form of advertising can be. So, for example, if you spend $250 a month you would generate 500 highly targeted clicks to your landing page. With comparison directories just like eLearning’s LMS network, you can reach relevant customers precisely when they are doing research about your solution.

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How eLearning Businesses Can Drive Targeted Traffic Using Niche-Specific PPC Networks

Orbis Research estimates that the Global eLearning industry will reach $275 billion by 2022…

That’s an annual growth rate of a staggering 7.5%.

It’s a sitting digital giant with enormous potential, driven by flexible learning environments and increased credibility applied to online learning ecosystems.

With this rapid growth comes a steady rise in competition for innovators, new EduTech players, and old school training facilities that are dipping their toe into online learning.

All of these players are providing online training environments, known as Learning Management Systems (LMS), for the delivery of education at scale. They provide the tech for educators and businesses alike to upload assets, resources, and other educational material, to a cloud-based environment, making them easily accessible for people all over the world.

Here’s the problem: Competition is becoming so fierce, due to an increasingly low barrier to entry for new solutions, that LMS providers are struggling to get noticed.

So what’s the answer? How do they stand out?

The best way to generate qualified traffic to your LMS is by using a niche-specific PPC network.

What is a niche-specific PPC network?

The term niche-specific PPC network might sound fancy and complex, but in fact, it’s far simpler than traditional PPC networks. Let me explain…

A traditional PPC network, such as Google Search and Display Ads, enables you to tap into a HUGE potential audience. Just about everyone is searching for stuff on Google or browsing websites on the Google network.

On the other hand, a niche-specific PPC network is narrowly focused on one industry or vertical. For example, eLearning Industry’s PPC network for Learning Management Systems (LMS) delivers ads on a comparison directory for LMS providers.

Do you see the difference? Google is for everyone, a niche-specific network is for a select group of highly targeted individuals.

Now, for most businesses, running ads on eLearning’s PPC network wouldn’t make much sense. But for agencies and marketing managers selling LMS solutions, a platform such as this provides the perfect advertising opportunity because it is far more targeted than other platforms could ever be.

What are the benefits of advertising on a targeted PPC network?

Here are a few of the primary benefits of promoting your business on a targeted PPC…

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