Top marketing automation tools for your business

Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement. One thus has to take into consideration what is affordable for your business’ specific need. HubSpot also differentiate themselves by building workflows around your marketing goals. The aim of the company was to revolutionise the way that small businesses grow through sales and marketing automation. Infusionsoft is currently used by almost 16,000 small businesses. The system provides a cloud-based platform that enables small and medium-sized marketing teams to effectively acquire customers, build loyalty and expand their relationships with them through several advanced marketing automation capabilities. <img src="http://c.biz-file.com/c/1612/371064-625x325.jpg?2" alt="Top marketing automation tools for your business" width="625" height="325"> Its core functions consist of email creation and delivery, social media campaign creation and management, webinar/event communications and management, website visitor tracking, advanced SEO for websites and marketing content, integration of SEO with blogs and CMS, Google AdWords integration, lead management, lead scoring and nurturing, out-of-box CRM integration, API access for third party integration and reporting. Ontraport Ontraport was founded in 2006 by entrepreneur Landon Ray, who is also the current CEO. Ontraport is an all-in-one marketing and business automation platform aimed to help entrepreneurs start, systemise, and scale small and mid-sized businesses. Ontraport allows you to track customer interactions, manage tasks automatically and score leads.

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Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.

Jared Koning
Jared Koning

Marketing automation, a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows,offers huge benefits. It can increase operational efficiency, grow revenue faster, shortening your sales cycle, improving your lead qualification and freeing up time to focus on more creative work, but it unfortunately also comes at a big cost.

This is because vendors managing marketing automation, base their pricing on the approximate value that the software can add to a business. One thus has to take into consideration what is affordable for your business’ specific need.

HubSpot

Hubspot was founded by Brian Halligan in Massachusetts in 2006 and was built up to its current 11,500 customers in more than 70 countries.

HubSpot identified a mismatch between how organisations are marketing and selling their offerings and the way that people actually want to shop and buy. They focus on pulling people in rather than just broadcasting information in the traditional way. HubSpot also differentiate themselves by building workflows around your marketing goals.

Infusionsoft

Infusionsoft was developed from eNovaSys, which was founded by Clate Mask in Arizona in 2001. The aim of the company was to revolutionise the way that small businesses grow through sales and marketing automation. Infusionsoft is currently used by almost 16,000…

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