5 Basic Ways to Drive Traffic to Your Website with Online Marketing

5 Basic Ways to Drive Traffic to Your Website with Online Marketing

This minimizes the risk of your website being decimated if your main traffic source dries up.” With that in mind, let’s dig into five ways you can drive traffic to your site. Instead, you should start your own affiliate program, where you partner up with people who’ll promote your product or service—generating revenue for both of you and building your email list in the process. It’s a process for collecting subscribers by co-advertising along with other site owners or companies collecting opt-in subscribers. Also, with co-registration, building your email list doesn’t depend on the amount of web traffic you’re able to generate. The goal of email marketing is to convert an interested customer into a paying customer by driving traffic to sales pages. Both Bing and Google offer quality scores, which rate the quality and relevance of your keywords, landing pages, and PPC campaigns. Your lead magnet should be so relevant to your prospect’s needs or problems that they can’t help but exchange their contact information to get it. These can make ideal step-by-step training products for your lead magnet. These can be a little more complex to create, but because they’re filled with resources, they can make excellent lead magnets. Common tool kits include a variety of content types, such as ebooks, worksheets, checklists, and video.

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If your marketing well has run dry, try these basic ideas – they still work like a charm to bring in more site visitors.

5 Basic Ways to Drive Traffic to Your Website with Online Marketing

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The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up.”

With that in mind, let’s dig into five ways you can drive traffic to your site.

Affiliate Marketing

This doesn’t just mean you should become an Amazon Associate or ClickBank affiliate and use that status to drive traffic to your independently owned website. Instead, you should start your own affiliate program, where you partner up with people who’ll promote your product or service—generating revenue for both of you and building your email list in the process.

How exactly do you go about finding an affiliate and convincing them to promote your product? All you need to do is set up a page on your website that explains the benefits of promoting your product. In addition to detailing how big of a cut they’ll get from each sale, you’ll also explain how they’ll benefit from being associated with your brand. Include a sign-up form to make it simple for them to contact you. Then, promote the page to individuals and a wider audience in a targeted niche.

Co-Registration

This traffic generation strategy has to do with online advertising. It’s a process for collecting subscribers by co-advertising along with other site owners or companies collecting opt-in subscribers. Here’s how it works: When the user opts in to receive an offer from the other participant(s), they’re given the option to subscribe to your information as well.

Co-registration allows you to target a specific demographic or customer subset. Depending on whom you partner with, co-registration can be less expensive than other types of marketing. Also, with co-registration, building your email list doesn’t depend…

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