How to Integrate Chatbots Into Your Conversion Strategy

How to Integrate Chatbots Into Your Conversion Strategy

You probably have because that’s a chatbot -- and they’re everywhere. But the truth is that that helpful little box isn’t there only to welcome you to a website, it can actually be used to improve your customer experience and increase conversions. And the good news is that adding a chatbot to your website that can communicate with and guide shoppers through the buyer’s journey in a personable, human-like way isn’t difficult, What's more, there are a number of tools available that make it incredibly easy: You just plug in some information about your company and your customers, and your chatbot is all set to skyrocket your conversions. If you’re ready to start making sales day and night, here are the leading ways to integrate chatbots into your conversion strategy. So, your customer service needs to be available at all times. In the study, customers who received customer service in five minutes or less were willing to pay almost $20 more for the same service., To underestand this motivation, imagine this scenario: Consumers interested in your software product, for example, typically have many questions about the product before being ready to buy. Image credit: Shopify Using chatbots to give product recommendations is like placing your hottest products in the hands of online shoppers and virtually walking them to the checkout. Having your chatbot qualify leads for you will weed out those visitors who aren’t worth your time, so you can focus on the ones who do. Many companies are already taking advantage: For instance, Domino’s Pizza launched its own Facebook Messenger chatbot whereby customers can order a pizza straight from the social media platform: Domino's Facebook Messenger Image credit: IPG Media Lab With chatbots, you can add an even more convenient way for consumers to make a purchase from your business. There’s no need to miss out on sales during after-hours because your chatbot can convert shoppers into customers any day, any time, and guide visitors from their initial interaction or welcome all the way through becoming a repeat, loyal customer.

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Adding a chatbot to your website to guide shoppers through the buyer’s journey is actually not difficult.

How to Integrate Chatbots Into Your Conversion Strategy

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Have you landed on a website lately and been greeted by a little box popping up in the corner to say “Hello”? You probably have because that’s a chatbot — and they’re everywhere.

Related: 4 Uses for a Chatbot That Will Transform Your Business

Maybe you’ve never interacted with a chatbot before and don’t exactly understand the need for them. But the truth is that that helpful little box isn’t there only to welcome you to a website, it can actually be used to improve your customer experience and increase conversions.

Increase conversions? Maybe that makes your ears perk up! Suddenly you’re interested in this chatbot trend.

And the good news is that adding a chatbot to your website that can communicate with and guide shoppers through the buyer’s journey in a personable, human-like way isn’t difficult, What’s more, there are a number of tools available that make it incredibly easy: You just plug in some information about your company and your customers, and your chatbot is all set to skyrocket your conversions.

If you’re ready to start making sales day and night, here are the leading ways to integrate chatbots into your conversion strategy.

Improve customer service.

Even if you don’t implement chatbots for any other reason, you need to implement them for customer service. Consumers these days are used to instant gratification; with the advanced technology that’s available to them 24/7, they’re accustomed to getting what they want, when they want it.

So, your customer service needs to be available at all times. Furthermore, according to research in the Harvard Business Review, people are willing to pay higher prices for faster customer service. In the study, customers who received customer service in five minutes or less were willing to pay almost $20 more for the same service.,

To underestand this motivation, imagine this scenario: Consumers interested in your software product, for example, typically have many questions about the product before being ready to buy.

They might want to know if your software is the right solution for their business, if it has certain features, if it will work with the current software they’re using, etc. With a chatbot, consumers can get all those questions answered immediately, eliminating their hesitations regarding taking the plunge and…

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