To celebrate their successful exit from the startup they were running, brothers Ankit and Arjun Maheshwari ordered an expensive coffee machine from one of India’s leading e-commerce site. “It was pretty expensive, and we paid the full price for it. In about a day’s time, we had it delivered,” says Ankit Maheshwari.
However, after a week Maheshwari receives an email marketing message from the same ecommerce company offering a 25% discount on the same coffee machine. “I was unhappy for having paid the full price for the same just a week back. I immediately sent the old coffee machine back and asked for a refund,” he says.
Amidst all this, Maheshwari figured out what was wrong with the marketing channels used by e-commerce companies. It was not uncommon that ecommerce companies send the same marketing messages to customers who have already purchased the same product. “This did not make sense to me. Clearly, there was a disconnect between the various tools used by the e-commerce companies. Sales have no insight about the tech. The tech has no insight about the customer care. The customer team has no insight about the marketing and so forth,” says Maheshwari.
One platform for all
Betaout was born to offer a single platform to ecommerce companies where all marketing channels work together to deliver a pleasant ecommerce experience to their end customers and in the process increase their sales.
“Betaout is assisting ecommerce players with its marketing automation tool to address a host of problems e-commerce companies go through such as recovering lost customers, getting users to complete their abandoned purchases and predicting the future purchases a user will make on the e-commerce platform,” says Maheshwari.
Very simply Betaout allows ecommerce companies to build user intelligence databases and provides tools to engage with…