Influencer Marketing Examples. Get a few influential people, get them to participate in the marketing of your product, and watch the sales come in. Here are some influencer marketing examples that you can keep in mind when starting your own campaign: BMW’s Drive for Team USA BMW partnered with the USA Olympic and Paralympic teams for the London Olympics in 2012. The result: The campaign drove more than 20,000 people to test drive BMW cars, with around 25% of these people buying new vehicles. These influencers helped with their Instagram campaign to get people to post photos with the hashtag #ReTree. For each photo posted, the brand would plant two trees. The result: There were over 2,600 Instagram photos that used the #ReTree hashtag were posted and shared. Moms then shared their creations over various social media platforms, letting moms everywhere see the fun in chicken nuggets. The result: The campaign resulted in 8.8 million online impressions, spread out among Facebook, Twitter, YouTube, and blogs. Know your market well and discover the online voices that speak to them.
Executing an influencer-based campaign sounds simple enough. Get a few influential people, get them to participate in the marketing of your product, and watch the sales come in. Right?
Actually, as with most things digital, there are so many ways it can go absolutely wrong. If you do not have your finger on the pulse of the cyber population—which changes constantly—your campaign could end up reaching next to no one and generating miniscule sales.
However, there are massive rewards for getting an influencer-based campaign right. You not only help move your product or service, but you can also improve your brand equity and get people really talking about your brand.
If you are just about to launch your own influencer-based marketing campaign, you need to have a clear idea of what works. And the best way to know what works is to see what has worked.
Here are some influencer marketing examples that you can keep in mind when starting your own campaign:
BMW’s Drive for Team USA
BMW partnered with the USA Olympic and Paralympic teams for the London Olympics in 2012. More than 300 BMW dealerships from across the country participated in events to test drive their 3 Series model. Each event had a member of Team USA to meet and mingle with people and encourage them to take a car for a test drive. BMW also donated $10…
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