Meet Europe’s 30 Under 30 Marketing And Media Masters

Meet Europe's 30 Under 30 Marketing And Media Masters. “It’s just maintaining that and becoming stupidly big.” The goals of Bentley and his cofounder, Liam Harrington, are like many others in the world of media and marketing: get as many eyeballs as possible on whatever it is you are promoting or creating. “The idea wasn’t to create a massive platform and cash out,” the British founders say. Take Class Relotius, one of the many reporters on the list taking journalism to new heights. In 2016, alone, the German writer travelled to Iraq, Cuba and Turkey as a reporter for Das Spiegel. He covered the stories of two Syrian orphans trapped in Turkey and the effects of imprisonment on a former inmate at Guantanamo, which won him the award for Germany’s best story of the year. Launch Gallery People like Kyrre Lien are helping tell these stories visually, often using the newest technology. A photographer from Norway, he uses still images, video and 360 video, and has covered the children on the frontlines in Ukraine for Al Jazeera and Norwegian TV sensation SKAM for the New York Times. Wolfram’s VC-backed company built software to protect content and ad performance on social media, and in the past year, alone, it has seen its revenue double and achieved a positive cash flow. “With the rise of social media, the influencer marketing phenomenon was so new and brands did not know where to place this in the full marketing funnel,” says Raedts.

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“Once we become the biggest Facebook publisher in history, which we will do, it becomes about where do we go from there,” Sam Bentley, a cofounder of online news and video creator Unilad, told FORBES last year. “It’s just maintaining that and becoming stupidly big.”

The goals of Bentley and his cofounder, Liam Harrington, are like many others in the world of media and marketing: get as many eyeballs as possible on whatever it is you are promoting or creating.

But few have done so with the success of Bentley and Harrington: The platform boasts 3.2 billion video views each month and has 21 million Facebook fans–all after only three years. The company has yet to receive any outside funding, and cash flow is positive. The partners’ goals, though, weren’t entirely financial.

“The idea wasn’t to create a massive platform and cash out,” the British founders say. “We knew once we had a massive audience we’d be able to make some positive change and feed our audience serious content with a view to educate the youth and create a better future.”

So the pair created videos about mental health, male suicide and homelessness to supplement the viral–often humorous–videos that propelled the site to its status as a digital behemoth.

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Emilie Tabor (L) and Maddie Raedts (R) are connecting social stars with brands through their mulit-million dollar company, Influencer Marketing Agency. (Levon Bliss for Forbes)
Emilie Tabor (L) and Maddie Raedts (R) are connecting social stars with brands through their mulit-million dollar company, Influencer Marketing Agency. (Levon Bliss for Forbes)

This mix of idealism and practicality…

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