Social media marketing? Networking gurus Gayle Hallgren-Rezac and Judy Thomson of Shepa Learning Company counsel would-be networkers across North America from their base in Vancouver. They’ve got some great messages for anyone who’s still not 100% comfortable with social media. WhatsApp can also be great fun when you are on the road with a group: you can open an account for your gang to post messages and photos while you are travelling. Facebook Live is a great way to showcase how you are getting out and about. Posts of local restaurants and attractions with your own experiences of them will go along to building your reputation as a trusted voice: what social media marketing is all about. “You must be on LinkedIn because it shows you are a professional. Make sure your page is professional looking – a photo of you is a must. Not just travel groups: if you want to build your golf (or wine-tasting, or garden-touring) business, look to join those groups and participate in them with responses to postings and queries. But if you still consider yourself a beginner in social media, Facebook and LinkedIn are amazing ways to build your business (and the price is right!)
Many of us remember the ‘good old days’ when you used to sit in your travel agency and wait for walk-ins or for the phone to ring. Wasn’t marketing so much easier back then?
These days you do have to be pro-active, but now the pool of your potential clients has grown exponentially, thanks to (surprise, surprise) the Internet.
But if you aren’t yet a fan of social marketing, how can you get into it relatively painlessly?
And for those of you new to the travel industry, there are a few tricks to keep in mind when it comes to social media.
Networking gurus Gayle Hallgren-Rezac and Judy Thomson of Shepa Learning Company counsel would-be networkers across North America from their base in Vancouver. They’ve got some great messages for anyone who’s still not 100% comfortable with social media.
“Online networking isn’t that different from face-to-face networking,” says Hallgren-Rezac, who has spoken at Vision Travel’s annual Power of Vision conference.
Chances are you already have a Facebook presence and are FB friends with both ‘true’ friends as well as your clients. Why not…