Content Marketing World tips for first-timers (from former #CMWorld first-timers). You’re thinking about going to Content Marketing World (CMWorld) in September but it seems like everyone attending has been going for years, right? If you go, how will you fit in? Will it be hard to figure out what to do and where to go? Just take a deep breath and remember that everyone was a first-timer at one point. In my case, it was 2013 and the whole idea of content marketing was new, at least to me. That year, Jay Baer was the keynote speaker and he had just written Youtility, which inspired me in so many ways. If you work in marketing, you should read it. Here’s one more tip: Follow #CMWorld on Twitter and consider joining the weekly Twitter chats every Tuesday at 12:00 noon Eastern time. That way, you can get to know members of the CMWorld community even before you go, so you’ll have some folks you can look up when you get to the show (PS: we’re a friendly bunch!)
So. You’re thinking about going to Content Marketing World (CMWorld) in September but it seems like everyone attending has been going for years, right? If you go, how will you fit in? Will it be hard to figure out what to do and where to go?
It’s okay. Just take a deep breath and remember that everyone was a first-timer at one point.
In my case, it was 2013 and the whole idea of content marketing was new, at least to me. I had taken on a new role at work, one that was basically responsible for “figuring out this whole content thing” (those were the actual words my boss used at the time). I did some research and it quickly became clear to me that the Content Marketing Institute was leading the way.
Then I noticed their annual conference was coming up…in like two weeks.
Should I go? What would I do there all by myself? Would I fit in (sound familiar)? If I don’t go, I’ll have to wait a year for it to happen again. Would I learn enough to justify the cost (I was very conscientious in those days). I decided to take a chance and go…and was really glad I did.
That year, Jay Baer was the keynote speaker…
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