According to CMI’s 2018 research, 97% of B2B marketers use LinkedIn for their content marketing efforts. Known internationally as the “LinkedIn Expert,” Viveka has seen firsthand the power of the social media platform and knows what it takes to build a presence and drive engagement. She joined us on a recent #CMWorld Twitter chat to share her insights and tips. What type of content best connects with audiences on LinkedIn? #cmworld — Viveka von Rosen (@LinkedInExpert) July 10, 2018 A2: It depends on who your target audience is, and if they are on LinkedIn, we tend to find that a mixture of content including motivational imagery, links to download resources, blog postings, etc. Know your audience to know what content you should share. @LinkedIn would be a great venue for addressing key market concerns as a numbered series, i.e. “Blogging Tips, Part 1: Headlines” #CMWorld — Roger C. Parker (@Rogercparker) July 10, 2018 Marketing and editorial can produce an abundance of content, not all usable by the sales team. How can LinkedIn provide a platform for increased sales alignment? #CMWorld pic.twitter.com/DnjjjiUT1P — Viveka von Rosen (@LinkedInExpert) July 10, 2018 A4. The best way LinkedIn can help with alignment is for marketing to publish content that sales reps love to share.
According to CMI’s 2018 research, 97% of B2B marketers use LinkedIn for their content marketing efforts.
That comes as no surprise to Viveka von Rosen, Chief Visibility Officer and co-founder of Vengreso. Known internationally as the “LinkedIn Expert,” Viveka has seen firsthand the power of the social media platform and knows what it takes to build a presence and drive engagement. She joined us on a recent #CMWorld Twitter chat to share her insights and tips.
What follows is a brief look at our discussion. To see more tweets from the chat, check out our Twitter Moment.
What type of content best connects with audiences on LinkedIn?
A2a: As with most platforms, LinkedIn’s algorithm [refers and gives more weight to Native Content. #cmworld
— Viveka von Rosen (@LinkedInExpert) July 10, 2018
A2: It depends on who your target audience is, and if…
COMMENTS