LinkedIn (client) Are You Ready for the Nanoinfluencers? The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape. The New York Times The Top Factors That Slow B2B Purchases Data from a recent B2B survey revealed that lack of information was the leading factor slowing down purchases, one of several insights relevant to digital marketers. MarketingProfs Customer Data Driven B2B Marketing: Designing for 2020 and Beyond A look at the roles of first and third-party data in making better B2B marketing experiences, plus a glimpse at what may be coming next. MarTech Advisor Marketing’s next battlefield: Your phone’s camera An examination of camera marketing and its growing position in the digital marketing landscape. PRWeek Marketing Technology Trends Survey Summary Report A look at marketing technology trends, the needs of today’s marketers, some of the challenges being encountered, and how they’re generally being overcome. CNET WhatsApp ads are coming: Will advertisers start buying? Facebook’s has announced that it plans to begin offering advertisements on its encrypted messaging app WhatsApp. Marketing Land 43 — Marketing O’Clock Lee Odden — B2B Marketing Books: MarketingProfs B2B Forum Authors — Heidi Cohen DivvyHQ — Celebrating the Best Content Marketing Tools of 2018 — DivvyHQ (client) Do you have your own favorite influencer marketing news items for the week?
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)
A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer
LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign Manager
LinkedIn has unveiled objective-based advertising for its Campaign Manager, with a slew of features and easier campaign creation functionality. LinkedIn (client)
Are You Ready for the Nanoinfluencers?
The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape. The New York Times
The Top Factors That Slow B2B Purchases
Data from a recent B2B survey revealed that lack of information was the leading factor slowing down purchases, one of several insights relevant to digital marketers. MarketingProfs
Customer Data Driven B2B Marketing: Designing for 2020 and Beyond
A look at the roles of first and third-party data in making better B2B marketing experiences, plus a glimpse at what may be coming next. MarTech Advisor
Marketing’s next battlefield: Your phone’s camera
An examination of camera marketing and its growing position in the digital marketing landscape. PRWeek
Marketing Technology Trends Survey Summary Report
A look at marketing technology trends, the needs of today’s marketers, some of…
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