Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

LinkedIn (client) Are You Ready for the Nanoinfluencers? The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape. The New York Times The Top Factors That Slow B2B Purchases Data from a recent B2B survey revealed that lack of information was the leading factor slowing down purchases, one of several insights relevant to digital marketers. MarketingProfs Customer Data Driven B2B Marketing: Designing for 2020 and Beyond A look at the roles of first and third-party data in making better B2B marketing experiences, plus a glimpse at what may be coming next. MarTech Advisor Marketing’s next battlefield: Your phone’s camera An examination of camera marketing and its growing position in the digital marketing landscape. PRWeek Marketing Technology Trends Survey Summary Report A look at marketing technology trends, the needs of today’s marketers, some of the challenges being encountered, and how they’re generally being overcome. CNET WhatsApp ads are coming: Will advertisers start buying? Facebook’s has announced that it plans to begin offering advertisements on its encrypted messaging app WhatsApp. Marketing Land 43 — Marketing O’Clock Lee Odden — B2B Marketing Books: MarketingProfs B2B Forum Authors — Heidi Cohen DivvyHQ — Celebrating the Best Content Marketing Tools of 2018 — DivvyHQ (client) Do you have your own favorite influencer marketing news items for the week?

Why Your Business Should Be ‘Marketing First’
Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
5 Time-Saving Tips to Overclock Your B2B Marketing Efficiency
2018 November 16 News Buffer Chart Image

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)
A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer

LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign Manager
LinkedIn has unveiled objective-based advertising for its Campaign Manager, with a slew of features and easier campaign creation functionality. LinkedIn (client)

Are You Ready for the Nanoinfluencers?
The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape. The New York Times

The Top Factors That Slow B2B Purchases
Data from a recent B2B survey revealed that lack of information was the leading factor slowing down purchases, one of several insights relevant to digital marketers. MarketingProfs

Customer Data Driven B2B Marketing: Designing for 2020 and Beyond
A look at the roles of first and third-party data in making better B2B marketing experiences, plus a glimpse at what may be coming next. MarTech Advisor

Marketing’s next battlefield: Your phone’s camera
An examination of camera marketing and its growing position in the digital marketing landscape. PRWeek

Marketing Technology Trends Survey Summary Report
A look at marketing technology trends, the needs of today’s marketers, some of…

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