Tag: Research

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The Power Of Emotional Marketing

The Power Of Emotional Marketing

And yet, we talk about ‘brand personalities’ all the time. What Is A Brand Personality? Just make sure that you’re communicating (and organizing) your ...
Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

The Content Marketing Institute audience isn’t your audience. To demonstrate this practice, I dug into Backlinko’s recent exploration of how factors s ...
The Most Important Skills For Content Marketing

The Most Important Skills For Content Marketing

What do you do when you want to be a content marketer? The best content marketers all have this skill… This first skill might be the most important. A ...
Links as a Google Ranking Factor: A 2019 Study

Links as a Google Ranking Factor: A 2019 Study

Do Links Still Matter? The major study components included: Total number of links to the ranking pages Moz DA of the links to the ranking pages Moz PA ...
Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads

Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads

A high demand for personalized ads is tempered by increased wariness about the type of data collection that typically makes them possible, according t ...
What people search for: Tools for trends

What people search for: Tools for trends

Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. Here ...
5 Research Options You May Never Have Considered for Your Content

5 Research Options You May Never Have Considered for Your Content

I’m not referring to market research, customer research, or competitive research, I’m talking about how marketers host an original research project an ...
Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

LinkedIn (client) Are You Ready for the Nanoinfluencers? The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in th ...
5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

And they definitely don’t trust marketers. Trust in marketing is on a decline – between internal stakeholders and customers. That’s why Lee Odden (our ...
Research Tells You How to Pick Better Images for Social Media

Research Tells You How to Pick Better Images for Social Media

What can your brand do to improve engagement on social media? Sure, you already use images. (Hint: Not all social media platforms have the same best p ...
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