What people search for: Tools for trends

What people search for: Tools for trends

Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. Here are some of the many great tools available to help you discover what people search for: the most popular topics, keywords, and trending stories. Let’s look at Google Trends, for example. Type your keyword into the search box and related terms will display in a drop down list. When it comes to broader discovery of what people search for, trending hashtags on both Twitter and Instagram are invaluable. Ask Quora Of all the question and answer sites, Quora is one of the most useful tools for long tail keywords research. Answer the Public One of our favorite but lesser-used tools is Answer the Public. Answer the Public utilizes search data from Bing and Google and predicts what questions will be asked around each keyword. Bing Webmaster Keyword Research Tool Poke around with what people search for with Bing’s own data on its organic searches. Then, you can click any given query to see how it’s performed this year versus last year and how popularity changes week to week.

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Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help.

However, with over 3.5 billion searches each day worldwide, it’s hard to know how to narrow all that data down to help you improve your SEO.

Here are some of the many great tools available to help you discover what people search for: the most popular topics, keywords, and trending stories.

Google Trends

When asking what people search for, it makes sense to start with the largest, most commonly used search engine in the world – Google. Due to its sheer size, Google has some great stats, trends, and insights to dig your teeth into.

Let’s look at Google Trends, for example. This gives you a very quick overview of the searches with the most traffic overall, which is continually updated. You can enter a keyword and see how search volume has varied for that term over time and in different places.

Simply change the location, time frame, category and type of search to dig even deeper into the data.

google trends data
Google Trend results for “SEO.”

Google Autocomplete

If you’re looking to find variations in your keyword phrases, Google Autocomplete is a great free tool that you’re probably already using every day.

Type your keyword into the search box and related terms will display in a drop down list. This can be a good starting point for inspiration on long-tail keywords you might need.

Google News

If you’re looking for fresh content for a website or blog, Google News will deliver the very latest headlines from news sites across the globe (including local news), which are tailored to your personal interests/keywords.

You can use the search bar and the “top stories” section on the left side bar. Also, you can zero in on specific topics and locations to see what news stories people are reading and searching for now.

google news results
Google News results for “Brexit.”

Trending on social media

Away from Google related tools, there is plenty that the big social media platforms can offer you when it comes to…

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