Tag: People
Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics
And it worked: Within a week, Intuit’s online video racked up 16.8 million views, and more than 5 million viewers watched the entire video.
By telling ...
Get Rid of These 25 Phrases and Words From Your Content
Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying to say – is the opposite ...
How to Avoid Friction Points for Your Customers
What is a friction point?
Your landing pages and homepage should communicate exactly what users want to know, in the most distilled form possible.
Wha ...
The Definitive Guide to Awesome Web Content
What is it we SEOs do?
Blurb Content is conversation.
You may ask them to go over something again, but it’s still a one-way conversation.
This brings ...
How to Find Success as a Podcast Advertiser or Sponsor
So how do you select the one that best aligns with your needs and desired audience?
As a part of our sponsorship or advertising process, we ask for a ...
Dear Friend: Secrets to Creating a Newsletter People Want to Read From Ann Handley
Then, look to see how many newsletters from individuals or brands you’ve received in the past week (for me it was around 20).
In her session at Social ...
People Spend 1/7 of Their Waking Lives on Social Media (and Other Stats)
It’s also an increase of 366 million people (or nine percent) since 2018, with more than one million people coming online for the first time each day ...
5 Ways to Get More People to Your Content
As Perri Robinson, head of marketing at Meltwater, says, “No matter how good (your content) is, it matters how you are distributing it.” Instead of ra ...
The Secrets to Leading Creative People
He gives keynotes and leads workshops on the topics and has helped teams and audiences around the globe.
He has also written four books, which have be ...
3 Ways to Persuade People Thinking about Buying from You
Especially if focusing on growing your audience leads to superficial goals, such as clicks and views … from people who are not the right fit for your ...