Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads

Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads

A high demand for personalized ads is tempered by increased wariness about the type of data collection that typically makes them possible, according to new data from eMarketer that examines several recent reports. eMarketer Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing By 2023 U.S. digital marketing is expected to grow at a 9 percent compound annual growth rate, reaching $146B, with more spend moving to the growing voice search segment, according to new Forrester report data. Marketing Dive Adobe: Mobile Is A Central Part Of Everyday Life, Study Shows Mobile experiences play an integral role in consumer’s lives, and they generally have higher expectations for everything done via mobile, from personalized advertisements to other so-called mobile moments, according to new study data from Adobe. CMO.com Twitter is testing a reply moderation feature for threads Twitter has tested a feature that allows users to moderate replies to their tweets using a system allowing hidden replies, which could then only be revealed by users expressly clicking a new option to show hidden replies, according to a security researcher. [Study] Instagram Stories’ swipe-up feature has been a factor in helping influence marketers in the U.S. and U.K. drive purchases, the brightest result in a new influencer marketing study from Influencer Intelligence and Econsultancy. eMarketer Facebook Highlights Evolving Topics of Conversation in Latest ‘Topics to Watch’ Report A new list of monthly topics to watch has been released by researchers at Facebook, offering a glimpse into future trends from the social media giant, and possible opportunities for digital marketers. Social Media Today Spotify’s grand plan for podcasts is taking shape Podcast listening has grown significantly each of the past three years, and streaming music giant Spotify has begun sharing information on its recently-announced $500M podcasting initiative, which is expected to bring in significant advertising spend. The Verge A lighthearted look at personal branding by Marketoonist Tom Fishburne — Marketoonist Pantone Intern Starstruck After Meeting Designer Behind Sand Dollar 13-1106 — The Onion Thanks for joining us, and we hope you will join us again next week for another look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news.

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B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends

B2B marketers at technology firms largely expect budget allocation to increase or remain the same during 2019, and 44 percent expect to increase paid media spending, two of numerous findings in a new report from Spiceworks. MarketingProfs

Do People Actually Want Personalized Ads?
A high demand for personalized ads is tempered by increased wariness about the type of data collection that typically makes them possible, according to new data from eMarketer that examines several recent reports. eMarketer

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
By 2023 U.S. digital marketing is expected to grow at a 9 percent compound annual growth rate, reaching $146B, with more spend moving to the growing voice search segment, according to new Forrester report data. Marketing Dive

Study: 75% of consumers want more rewarded content like videos, surveys
75 percent of U.S. consumers want rewards for taking surveys or watching videos, with 76 percent preferring free products in return, and 74 percent liking discounts the most, according to new research of interest to digital marketers. Marketing Dive

Adobe: Mobile Is A Central Part Of Everyday Life, Study Shows
Mobile experiences play an integral role in consumer’s lives, and they generally have higher expectations for everything done via mobile, from personalized advertisements to other so-called mobile moments, according to new study data from Adobe. CMO.com

Twitter is testing a reply moderation feature for threads
Twitter has tested a feature that allows users to moderate replies to their tweets using a system allowing hidden replies,…

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