A great mobile experience Millennials love their mobile phones and use them often to access websites, so a retailer's mobile site needs to provide a great online experience. The mobile site should be a great representation of a company's branding and image and include product descriptions, photos and reviews, as well as store location maps and more. Mobile sites also it easy and secure for users to search for, evaluate and buy products. This includes the aforementioned mobile payments, along with newer terminals that speed up the transaction and even the ability to take payments on a mobile device anywhere in-store. Ship it fast and free Millennials know what they want and they want it fast. That's why coupons are still a very important tool in the retail sales strategy. And coupons that are customized based on a Millennial's shopping history or interests are even better. This can include making it possible for customers to create a shopping list online and find out if a product is available at a local store, as well as offering product suggestions based on customers' current searches and past purchases. Let them get to know your products online Smart websites allow customers to truly understand the products they are interested in buying. As the largest segment of the population, millennials are an extremely important group for retailers to consider when developing marketing and selling strategies.
Millennials, born between 1981 and 1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.
Retailers need to pay special attention to this group and even consider new marketing tactics as millennials differ quite a bit from prior generations in terms of making purchase decisions and developing brand loyalties.
Research from Vantiv gives some insight into what millennials look for in a retail experience. Here are a few tips to start building relationships with and selling to this important demographic.
A great mobile experience
Millennials love their mobile phones and use them often to access websites, so a retailer’s mobile site needs to provide a great online experience. This means it must be designed for mobile use and not just be a scaled down version of the desktop website.
The mobile site should be a great representation of a company’s branding and image and include product descriptions, photos and reviews, as well as store location maps and more. Mobile sites also it easy and secure for users to search for, evaluate and buy products.
Embrace mobile payments
As early adopters of technology, millennials have been among the first to embrace the use of mobile payments such as Apple Pay, Android Pay and Samsung Pay. These contactless methods of purchasing in-store are fast and convenient, and very secure. Use of mobile payments is growing rapidly, and the advent of wearable technology and increased marketing of acceptance by retailers ensures that growth will continue.
Keep in mind, millennials often judge a company by how it uses technology such as…
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