5 Reasons You Need a Content Marketing Strategy Right Now. In fact, research from the Content Marketing Institute and Marketing Profs found that, “Marketers who have a documented strategy are not only more effective but also less challenged with every aspect of content marketing.” Here are five specific reasons why you need a content marketing strategy right now. Often, it is all over the place and covering a myriad of topics, which can be confusing to an audience. But in order to establish a strong brand identity, I’ve found that it’s essential to have a strategy in place. Without a strategy outlining how much content needs to be produced, where it needs to be posted and when, you may find it all too easy to flounder. By obtaining written documentation of what you’re doing you'll find it much easier to track your progress and determine what’s working and what’s not. Did you know that “content marketing costs 62 percent less than traditional marketing and generates about three times as many leads?” In my opinion, content marketing may be pound-for-pound the most effective marketing strategy of all time. In turn, you can generate a larger number of leads and get more conversions while spending less time and money. Conclusion Understanding the whys and hows is crucial to determine the direction of your content marketing plan. That’s why I can’t emphasize enough just how important it is to develop a unique strategy for your brand.
Content marketing has proven to be insanely effective, and can
be integral to building the trust that inevitably leads to
conversions. Stratabeat even found that “80 percent of business
decision-makers prefer to get company information in a series of
articles, versus an advertisement.”
But, like most other digital-marketing techniques, content
marketing isn’t something you want to jump into blindly.
Just as a football team doesn’t storm out onto the field without
a thorough game plan, you don’t want to haphazardly produce content
without first devising a strategy. In fact, research from the
Marketing Institute and Marketing Profs found that, “Marketers
who have a documented strategy are not only more effective but also
less challenged with every aspect of content marketing.”
Here are five specific reasons why you need a content marketing
strategy right now.
1. Ensure cohesiveness.
Most campaigns involve multi-channel distribution where content
is spread out across a variety of mediums. For example, I’ve done
everything from blog posts and and social media to webinars and
guides. That’s the great thing about content marketing. There’s a
lot of freedom, so you can reach your audience via a plethora of
One issue, however, that I’ve seen marketers run into is a
general lack of cohesiveness with their content. Often, it is all
over the place and covering a myriad of topics, which can be
confusing to an audience.
In my experience, you’re more likely to run into this problem
without a formal strategy in place. But by developing
a documented strategy, you can clearly chart your path.
This will ensure that you cover topics within your unique niche
and create content that’s going to resonate with your audience and
generally stay on course with your brand.
2. Establish a strong brand identity.
Effective branding has arguably never been more important than
it is today. With so many markets now hyper-saturated and an
endless number of rats chasing after a finite amount of cheese, you
need to stand out in order to differentiate yourself from the
I love content marketing for the simple fact that it’s the ideal
outlet for letting my personality shine through and showing what I
bring to the…